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Not terribly original...,
Rezension bezieht sich auf: The Lexus and the Olive Tree: Understanding Globalization (Taschenbuch)
Friedman clearly isn't the first to discuss the implications of globalization; others have come before him -- Omaehe (The End of the Nation State), Barber (Jihad vs MacWorld) and Fukayama (The End of History).
Friedman's thesis thus isn't incredibly original -- but at least he tells it with wit and spunk. The reading can fun, but consistently interrupted by the introduction of new metaphors. In every other chapter, he tries too hard to coin new terms. There must be more than two dozen spots in the book where he goes... "I call this XXX."
It gets painful to read after a while.
The fact is, everyone who's plugged into Amazon already has a good idea of how technology has changed the way we buy and sell. Don't get too excited to buy this book.
But if you're interested in his coverage of Middle East politics, "From Beirut to Jerusalem" is a fine account.