Jack Perricone is a great admirer (and practitioner!) of the pop song, and in this book he outlines successful strategies for songwriters to get back IN the groove, or to break OUT of their writing "ruts". Granted, this material may seem rather "heady" at times, and less intuitive than we like to think creativity is, but when you need a jumpstart to get back on track, you'll be glad to have this assortment of options at hand. Although this book is nominally about Melody only, the author includes all other song components as they interact, and provides a fresh perspective and analysis on how and why certain songs reach us and connect with the public. There's as much respect shown toward rock and blues songs as more traditional pop, and a lot of very valuable stuff for writers of ALL styles of songs.