Until reading Built to Last I regarded "vision" as a rare attribute possessed by a select group of successful individuals, something far out of my limited reach. However, Collins and Porras showed that I can acquire vision in three steps: discover those core values or principles most important to me above all others, identify my firm's fundamental reason for being, and 'envision a future' through creating audacious organizational goals and vivid descriptions of their achievement. The authors provided me with a valuable template I will use to find my own, unique vision. Thanks to them my new understanding and appreciation of vision will promote the development of a strong, positive corporate culture in my firm. Built to Last is one of the few books that I will return to time and again for advice, long after my textbooks are gone. For help with discovering my core values, I found Covey's "The 7 Habits of Highly Effective People" another "must-read."