Your brand spokespeople are there - recruit them!,
Verifizierter Kauf(Was ist das?)
Rezension bezieht sich auf: Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back (Gebundene Ausgabe)
This is not the typical marketing bla bla you get to read far too often. With practical tipps and loads of scenarios and not to forget Bhargava's vivid way of writing make this not only an exciting but also an enlightening read. Above all it became sort of the key-source for my Master's thesis.