What do designing dog food and web 2.0 technologies have in common? You can find the answer in this book.
Actually I was hoping for a book on enterprise 2.0 in general with ideas how to plan and implement web 2.0 in organizations. Here comes the big BUT, this book is dedicated almost completly to marketing. Only 1 of the 12 chapters deals explicitly with the "groundswell" in organizations. The strategy for taping into the groudswell it proposes is somehow mentioned redundantly in other literature.
POST - people, objeectives, strategy, technology I would sum it up like that: Keep your friends close, your enemies closer, but keep your community closest!"
Beside this implementatoin strategy this book from Forrester research introduces the social technographic which charaterises users into categories (Creators, Critics, Collectors,...).
The theorethical ideas are complemented with numerous case studies., most often citing the story of Dell.
This is not a book where you can find how to start your own Social Media project, but it gives you many ideas for what and where to look. I liked it.
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