Breakthrough but a little way shortcut,
Von Ein Kunde
Rezension bezieht sich auf: The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places (CSLI Lecture Notes S) (Taschenbuch)
Reeves and Nass worked out well a previously less studied connection btw. pc's and other audio-visual media vs. humans. Equating the term "social" to computers paves the way to further understanding of ever graphically evolving interfaces.
In my opinion, one of their most unexpected investigation was that a perfect audio overrided the effect of an ordinary or even low-quality video...
Also the "self/other praising" stuff was intriguing. The unconscious perception of male vs. female voice deserves more worked examples as well as for "source orientation" ,"motion" and "subliminal images".
Everything is pretty well organized but through reading, I have been a little disappointed of early short-cutting of almost every chapter and controlled experiments are told with minimal technical detail. Also synthesis based on investigations would have required more insight. I appreciate that this volume aims a broad range of readers with little special background but the text "as is", seems a little way "dryed-out" of taste. Its readers deserve more, I think.
Anyway.... great work !