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Usability IS your most effective competitive advantage.,
Rezension bezieht sich auf: Designing Web Usability: The Practice of Simplicity (Taschenbuch)
Jakob Nielsen's latest title will most likely become THE most influential book on web design for the next twelve to eighteen months.
This is a bible for web developers who are serious about business results. After four years of building and rebuilding a major Australian sport site I quickly learnt the importance of usability. Usability IS your number one competitive advantage because users ARE driven by tasks, have little patience and if your site delivers, they will come back again and again and they will spread the word.
Reasons to get this book;
Because you want your customers to come back!
Because you already know usability is the key and need a solid reference based on REAL research.
Because you currently have to KEEP spending big dollars on marketing just to maintain traffic and want to find a way to halve your budget.
Because you want to say NO to that 100% Flash site your colleagues are proposing.
Because you want to crush your competitors with it's knowledge.
Because you want to know WHY your competitor (with that simple site with seemingly no production standards) is crushing you.
Because you can't help but feel that the design team with only six months experience is a LONG way off the game.
Because the money is running out, the investors are getting edgy and you need to start getting some REAL business results soon.
Because you want to build a site you can be proud of.
I have bought umpteen books on Internet design, strategy and marketing - my web site dominates it's market by an order of magnitude and has done so for three years (and I have spent less than $2000 in that time on advertising). Designing Web Usability is the single most valuable volume of information I have come across to date. If you have quality content - all you have to do is make it usable and your site will become a success. Designing a usable web site is no easy task even for those who have been building for years. You know you need this book.