This book is outstanding! It was produced in an unconventional but very successful way, making complex business probems easy to understand... and teaching the tools that can be used to solve them. Detailed and fascinating examples from industry, splattered with graphics to bring the points home.
+++ Enjoyable style of writing and graphics +++ Plenty of sophisticated examples from real and varied industries. +++ Demonstrates tools to design and evolve business strategies
If you are involved in producing products or services (banking, school, medicine, baker, software, technology..), or your learning about them or just curious, this book will steer you clear of disaster and maybe even make your business a success ;-)
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