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Do Fries Go with This Tripe?,
Rezension bezieht sich auf: The Lexus and the Olive Tree (Gebundene Ausgabe)
If you'd like a sample of what you'll be getting in Friedman's book, here's one of the high points, his "Golden Arches Theory of Conflict Prevention":
"...[A]s I Quarter-Poundered my way around the world in recent years, I began to notice something intriguing. I don't know when the insight struck me. It was a bolt out of the blue.... And it was this:
No two countries that both had McDonald's had fought a war against each other since each got its McDonald's."
That's what passes for an insight, in what passes for the mind of Thomas Friedman. Now why would a hegemonic world power like America hire ....(Friedman).... as spokesman? As poor old Jimmy Carter used to ask, Why Not the Best?
There can only be one answer: because the very stupidity of Friedman's analyses serves America's purposes. The slogans Friedman develops in this book are pure gloating. Like the taunts of a high-school jock after a victory, these taunts don't have to be, aren't meant to be clever. Friedman simply repeats, via many crude metaphors, his triumphalist view that there are only two ways left: the American Way or the highway. He loves to dramatise via metaphor the utter helplessness of the un-American, as with "The Golden Straitjacket"-- his name for the state-model created by Thatcher and Reagan
It's an offensive metaphor, and a very crude, simplistic model of the world. But then, that's Friedman's job: to dumb down and shout out the triumph of what he calls "Globalization-Americanization," smugly certain that these are synonyms. It's a job which would make an intelligent, sensitive writer cringe. That's why Friedman is so good at it.