I bought the book because it was advertised in a TV cast about latest advances in the use of bio-mass (e.g. substitute plastics for cereal fibers). The book itself was advertised to be made from bio-plastics so that you can read it under the shower.
After having read the book I am frankly disappointed. Not only, because it was made from ordinary paper (only very few were actually made in bio-plastics) so don't let it get wet!
Contents-wise it was even worse: The slogan "cradle to cradle" is repeated like a mantra, but very few hard facts appear in the book (no graphs or numbers!). The main fallacy is the allusion that every single system was and had always been in total balance until man stepped onto the stage and that the environment was so perfectly created to suit us. And that mankind and only mankind is disturbing "gods plan" by digging up mountains for ores.
In the end the author is proposing a society driven by economy, ecology and equity. The latter of the three is not motivated whatsoever. Rather -it seems- that the author is somehow fond of a green socialism. And I thought that this book was about smart production processes !?