It's not THAT bad but if I were writing a self-help book for the 90s with the sole intent of raking in the dough this is the topic I would choose. Why? It's a crowd pleaser. Everyone who ever suffered in math class, became envious the day college acceptance notices arrived, and might think twice before attending a high school reunion because, after all, people will ask what you did during those 20 years, can now imagine they have EQs of 170 and stick their noses in the air. Who does not imagine that they are more senssitive, empathic, nurturing, etc., than those around them? This is the human condition. This book is fabricated (a better term than written) to cater to that bias. I don't think anyone denies that emotional health is a necessary part of larger success. I think studies which correlate IQ to general success, however, are ubiquitous, and in the present society it's not hard to see why, conventional intelligence allows one to make more money, pursue jobs which bring more fulfillment and status, in other words give people the tools to develop their lives over time. To the extent people see IQ as related to education this book is anti-intellectual. "70 per cent of your success in life will depend upon emotional factors" can be a message for people who don't want to work hard (if I become an empathic and nurturing person I'll be happy). We all know, or I hope we do, that life is more complicated, success requires some combination of intelligence and emotional skills, some of which are innate, others which surely can be developed. Tenacity, persistence, boldness, an ability to take risks, get very short shrift in this book, these aren't populist emotions and so don't really belong. A better title for this book might be, "Pat Yourself on the Back, You've Earned It", that's the market he's trying to reach. Knowing which fish to toss to barking seals, of course, is another ingredient for success. This book is a good example of the "Time Magazine" ethos which now dominates publishing.