I am a graphic designer with 20 years experience in the print arena. I quit for awhile to play art gallery and now I'm back because I have to put my gallery online - and I know nothing about web design! I bought 6 different books (all ranging from $30 to $60) before I knew Robin's book was out there, and I couldn't find the basic information in any of them. Then I discovered this book - it fell on my foot in the bookstore, actually, and knowing Robin's previous works, I was really excited - while hopping around holding my foot. I bought the book and read it cover-to-cover and it gave me all the groundwork I needed plus a lot of entertainment. Robin and John have the marvelous gift of keeping it simple - even when dealing with complicated subjects - and they do it with humor! EVERYBODY can learn something from this publication - however hot you think you are. Now, I just wish Robin and John would write a book on Flash!