The branding book is better...,
Rezension bezieht sich auf: The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two: Violate Them at Your Own Risk (Taschenbuch)
I purchased the 22 immutable laws of branding first and rate it five stars. This book seems to be 90% the same as the branding book and does not really offer any additional insight.
I recommend purchasing the branding book first...
Rezensentin / Rezensent