1 von 1 Kunden fanden die folgende Rezension hilfreich
Great anecdotes, shoddy business advice.,
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Rezension bezieht sich auf: Insanely Simple: The Obsession That Drives Apple's Success (Kindle Edition)
Ken Seagall has delivered a compelling collection of insights into the way Steve Jobs worked and created amazing products. Unfortunately, the book comes through as strongly biased towards Marketing, purporting that Apple often put Vision over efficiency and process. Anyone doing research will find that Apple's processes are highly complex and bureaucratic, resulting in a simple result. Thinking simple is different from working simple. Seagall never manages to get practicial about his advice and the book remains a fine read for some fun anecdotes, but don't expect a playbook for changing your business step by step.