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Don't buy this book!,
I buy 50 business books a year by Amazon ... and I have never returned one of them.
This book has NOTHING to do with sales process engineering ... it is simply excerpts of basic 101 introductions to sales and marketing and process and engineering and lean. Very simple, basic articles from Wikipedia.
Amazing. It should not be sold on Amazon. It is embarrasing.
So, don't buy this book. Just browse Wikipedia, if need be.