Bank 3.0 is intended as a wake-up call to conventional banks telling them that they urgently need to start offering mobile banking and a social media strategy. Although the book makes some good points, it quickly becomes a tiresome book to read. it comes across as a typical marketing-style pitch where everything new is cool and compelling. What is absent is any type of critical look at the new trends in the banking industry - everything new is great and wonderful.
Brett King speaks out what everyone sees: the banking industry is the late adopter concerning the digital revolution. The branch is no longer a place people should be forced to got there. And every board which will ignore these facts should be questioned. At least.
Statt vieler Worte, wer die Zukunft der Bankenwelt verstehen möchte, muss Brett King gelesen haben. ein fesselndes Sachbuch von einem Mann, der weiß wovon er spricht und mit Moven seine Erkenntnisse in die Tat umgesetzt hat.