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am 26. Februar 2013
Thomas Stanley provides many ideas and very detailled examples of how to network with affluent people. Maybe a bit too focused on the financial area but worthwhile anyway and transferrable to other branches.
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am 3. August 1998
Starting a new business? New to sales? (Feel you are too young/old to jump start your production?
Dr. Stanley's books should be required reading for any business student or business owner. In Networking with the Affluent, Dr. Stanley discusses SEVERAL methods of establishing productive relationships with your target prospect group and their advisors.
Networking is NOT trading names or client lists with every salesperson you meet. These methods are not restricted to finding affluent clients.
If you are not good at phone sales, how about writing letters to the editor of your local paper supporting a local industry or business? Then follow up and send the owners/managers of that business a copy of your printed letter in the paper. These business owners would probably rather deal with a person who understands the issues of their business than someone who shows no interest in their business. This is just one of Dr. Stanley's methods. In this book, you will ! find a method just right for your personality to increase your business. While you are at it, purchase his other books on Marketing and Selling to the Affluent.
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