Am höchsten bewertete kritische Rezension
This book was not what I expected.
am 7. Januar 1999
The book was not what I expected. It details the harsh reality of MLM in a very negative manner. It is good that they are honest but this book made me doubt whether or not to bother going into MLM. I wanted a book that was down to earth and realistic but one that gave me a complete background to the MLM structure and the various stages of the business. This book in my opinion did not excite me or get me pumped up for this type of opportunity. One of the theories that I disagree with is that they mentioned that product knowledge is not that important and to focus more on the recruiting of people. I believe that the product is what excites people. The more you can excite people through their belief and passion over the product,the company structure and it's philosophy the more you are able to draw people in. It is product movement that should come first and I believe focusing on the product and sharing the benefits of that product is the priority. Sometimes the mere mention of "business opportunity" can turn people off. There is a real psychology behind this business and marketing. Luckily I found the perfect book if you want to do this business, are a little afraid and need good background in a down to earth manner without scaring you away. The name of the book is Success in Multi-Level Marketing by Gini Graham Scott. I love it and can not put it down. I hope to have this done before I attend my first product/opportunity meeting!!