am 26. Mai 2013
No time to read? Choose this book. It is a very hands-on practical and clear outline on what you should have in mind when doing social media marketing in a B2B-environment. Each chapter deals with one asprect, is only two pages long, contains little nice summaries and best-practice examples from real life. If you want to dig deeper into one specific question, you will find plenty of links and recommendations in the book - also to be able to stay updated in fast changing developments. I would recommend this book for beginners as well as for advanced social media marketers.
As you may have recognized, I am not a native speaker, but the book was easy to understand for me nevertheless.
am 22. Januar 2013
Talk about Social Media is usually all about B2C marketing. But how can you use Social Media for the complex sale, where many stakeholders are involved? Who are the persons to target and what channels should you use? This book gives a comprehensive overview for people new to the subject, and also hands-on tips and tricks for more experienced marketers. I'd recommend it to anyone who's ever asked themselves if it makes sense to have a Facebook account when their target market are fortune 500 companies.