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am 29. Juni 1998
As a professional graphic designer at a community college in Maryland, I deal with VIPs (Visually Illiterate Person) every day. Whenever a non-designer co-worker asks for advice on a DTP project, I recommend this book. If they are in my office, I pull out my copy and SHOW them how good it is. This small, easy-to-read book communicates basic design principles clearly without using fancy jargon. The ample "before and after" examples speak volumes-- with a glance, the reader can see the difference between uninformed design and design with the basic principles used. Anyone who uses a computer for Desktop Publishing should be required to own this book! P.S. All of Robin's books are this good!
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am 20. Juni 1997
This book will get you to "think visually" whenever you look at a printed page. More than to just recognize the good, bad and plain 'ol ugly, you'll learn techinques to make any document you produce compelling and a joy to read.

My day job includes producing proposals of anywhere from 6 to 100 pages, and since I first read this book about a year ago, I've been getting raves from clients that they always want to pick my stuff up first from the piles they recieve.

Another plus is that all of Robin William's books are clearly, concisely and compactly composed. They are a joy to read, especially after slogging so many 300-500 page desktop design books.
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am 3. Juli 1998
This book gives a basic introduction to fundamental design principles without talking down to the novice designer. It is easy to read and gives extremely helpful illustrated examples of each of the "four basic principles".
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am 19. Oktober 1998
I help organizations establish their own multimedia teams and have been wondering for some time how to teach "ordinary computer users" (with no creative background) to create professional looking multimedia projects.
Well, although this book was meant for the print media, I still found it outstanding as a tool to teach non-creative background multimedia designers basic design concepts that really make their projects look more proefessional.
So, if you are developing multimedia/web-site projects, THIS BOOK IS A MUST FOR YOU TOO!
Keep up the good work!
Edwin Wong
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am 27. Januar 2000
This is an excellent way to learn and understand basic design and typography principles. It is written for the newbie and all the concepts are presented in a clear, consise format. After reading the book, one should have a better understanding of design fundamentals and apply them to print and web projects. This book will also show you how to spot good design from bad -- all Robin Williams says are tried and true design concepts that have been around for ages -- in this day and age of ostentatious design, it's refreshing to go back to the old school.
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am 15. Januar 1999
This basic guide to design principles is not only clearly written, it "walks the walk" as well as "talks the talk". That is, the basic principles are demonstrated clearly by the book's many "before and after" graphic examples. It is non-technical and easy to understand. It focuses on a few core ideas that will help anybody improve his or her ability to design attractive printed material. There is some overlap between this and the author's book on web design (The Nondesigners' Web Book), but I found both worthwhile.
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am 30. Juli 1999
This book is fantastic for my whole family. Most of us now have computers, printers, and software capable of turning out beautiful documents -- we just don't know design principles. That's where this book comes in. Now my husband's Government presentations and reports will look better. My son's school papers will look like they should receive an "A." And my marketing proposals, sales presentations, and in-house marketing collateral will look more professional. Thanks for the CRAP! (you have to read the book to get it)
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am 6. August 1999
I'm glad I bought this book but I think it lacks in details. Visual examples are very useful but I would like more details on various graphics design principles. But it's excellent for novices.
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am 8. Juli 1997
This, and other Robin Williams books will not only change the way you create printed documents, it will change the way you evaluate a printed page. In a clear, concise, and informative style, you'll learn the principles of good design.

Another distinguishing plus is that this book is a joy to read. The majority of desktop publishing books are written by designers who need training in writing; this is certainly not the case here.

A must-have, along with "The Mac/PC Is Not A Typewriter" and her other books.
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am 6. Dezember 1997
After plodding through many snobbish and boring books on graphic design, I stumbled onto this little gem at a computer show a few years ago. I have treasured it ever since. It is simply the most clear and concise primer on graphic design ever written. Robin Williams' writing style is witty and fun, yet incredibly informative. Her design principles are priceless. They are easy to understand and apply. And, they are easy to remember, due to their "unfortunate acronym." How about a new and expanded version, Robin?
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