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Great easy-reading book on datascience for manager
am 5. August 2016
I'm a manager of a marketing data-analytics team in the financial sector. I have some baggage on statistics, but definitely not on the typical big data techniques. This book allowed me to get a good overview of the existing techniques. It's easy to read when you have some analytical expertise, but it's definitely not technical. If you want to apply big data science and are looking for algorithms etc, then this book is not for you. If you want to be able to join in on conversations with data scientists, understand the benefits and problems with the techniques they're using, challenge their project methodologies or results, then this book is for you.