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It's Not Luck is the sequel to Eliyahu Goldratt's great business novel, The Goal. After their success in The Goal, Alex and his team have all been promoted into the key positions in the faltering Diversified Businesses group in their conglomerate. The whole company is faltering, and great pressure is put on Alex and the team to turn their businesses around. The story emphasizes the Thinking Processes from The Goal, and the importance of using them in business and in personal life. The problems addressed are primarily ones of (1) tailoring the bundle of business product and service offerings for customers in ways that create profit margin advantages across the business (2) by building on benefits from adding value for customers in improved ways and (3) creating these advances in ways that competitors cannot easily duplicate. The examples include a printing business for packaging, a beauty salon products business, and providing a service and parts intensive product.

The book's main story is interesting, and will keep you turning the pages. If you only read this as a novel about the caring manager and parent as a hero, you will find this to be a five star book.

If you want the book to help you learn new methods, you will find it not too beneficial. The examples are developed at such a level of generality that you will probably learn little from them. I graded the book down two stars for this weakness. Most readers won't know any more about how to create advantaged business models at the end of the book than they did at the beginning, except that they are to remember to apply the lessons from The Goal to all of their businesses.

The concepts that the book suggests are all perfectly valid and helpful ones. The first notion is to think of your customer and yourself as one entity. How can the two entities be combined in order to create the most value for both? The second notion is to then think about combining your business with acquisitions or being acquired by others so that the new business model can be applied to all these enterprises. I hope you do learn how to develop these commendable ideas.

After you finish reading this book, I suggest that you think about all of the ways that current measurements in your business cause you to optimize the performance of parts of your enterprise rather than the whole business and that of your customers. If you can locate those flaws, you can then begin to change the measurements to become those that reward the correct enterprise-customer optimization goal. The rest of the benefits will tend to flow from making that change, even if you never become very good at using the Thinking Process described in this book. Self-interest can take you a long way.

Become truly symbiotic with your customers in ways that enhance vitality for all!

And don't be afraid to think about how to include employees, suppliers, shareholders, and the communities you serve in this consideration of optimization!
0Kommentar| 4 Personen fanden diese Informationen hilfreich. War diese Rezension für Sie hilfreich?JaNeinMissbrauch melden
am 26. Februar 1997
While I enjoyed "The Goal", Goldratt's latest, "It's Not Luck" was hard to put down! Alex Rogo saved the day again, or more specifically saved his companies again, and once again Goldratt told his story in a manner that mixed fiction with solid business and human-relations principles. I am a marketing and business consultant, and after reading this book, I immediately declared it required reading for the executives and key-man employees of each company I am working with. Without exception it met with rave reviews. One of the managers, wife and half-owner of a manufacturing facility, made some major changes in company policies and used the techniques in this book to present these changes to the employees of the company. The rationale behind every single change was easily understood by even the most under-educated employee, and met with virtually no resistance! Revenues the following month increased by 150% and everyone employed by this company felt more rewarded, and more prideful, by their own contribution to the production process than ever before. Needless to say, this company rewarded me with a liberal bonus just for introducing them to this book! On the homefront, I have found several opportunities to use Alex Rogo's techniques to negotiate conflicts with my children, to the mutual satisfaction of all: a rarity indeed
0Kommentar| 11 Personen fanden diese Informationen hilfreich. War diese Rezension für Sie hilfreich?JaNeinMissbrauch melden
am 9. Juni 1996
Review of "It's Not Luck" by Eliyahu M. Goldratt:This story is about marketing and competitive strategy. Alex Rogo, Mr. Goldratt's fictional hero, has to save three of his companies and hundreds of employees from the chopping block of corporate divestiture by applying logic and persuasive skills. Mr. Goldratt conducts his unique style of logical examination in a field different from that of the "The Goal", his first and more famous book. While "The Goal" says run your production operation for cash, "It's Not Luck" says the value of a product, or an entire business, is in the eye of the buyer, not the supplier. A management book without the jargon and trendiness you get elsewhere.
0Kommentar| Eine Person fand diese Informationen hilfreich. War diese Rezension für Sie hilfreich?JaNeinMissbrauch melden
am 11. Januar 2000
I bought this book after reading Goldratt's "The Goal" and was a little disappointed. He presents the "cloud" and "logic tree" methods, but never really explains the procedure to use these for yourself.
0Kommentar| 5 Personen fanden diese Informationen hilfreich. War diese Rezension für Sie hilfreich?JaNeinMissbrauch melden
am 26. November 2011
Wer bereits The Goal gelesen hat, findet sich in dem Buch sofort zurecht. Wieder darf man als Leser Alex Rogo und seine Erlebnisse zur Problemlösung begleiten. Der (Englische) Schreibstil ist sehr angenehm und gut zu lesen (auch als nicht Muttersprachler) ... wer sich mit dem Thema CCPM in der Produktion auseinandersetzen möchte, findet mit diesem Buch bestimmt einige Anregungen.
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am 14. April 1998
... not as readable as The Goal. This jumps right into the analysis techniques he wants you to use, rather than setting up the story more. The techniques look like they're very useable, but at this point, I want some sort of concise manual to explain how to walk through them in a more organized fashion. Language is also a bit more stilted than The Goal. I guess Jeff Fox helped with the wording on the previous book, because I found myself saying "Nobody talks like that!" So, the message isn't as readable, but it's probably much more important.
0Kommentar| Eine Person fand diese Informationen hilfreich. War diese Rezension für Sie hilfreich?JaNeinMissbrauch melden
am 10. Januar 1999
From a list of UnDesired Effects (UDE) via a cloud through a Current Reality Tree to the Future Reality Tree. In "It's Not Luck" Goldratt takes the reader through the thinking processes, which "The Goal" fell short of. Read it as an inspiring article -not as a novel. Alex Rogo's success is so unbelievable, but that's exactly what Goldratt wants to show: unconventional thinking can make apparently impossible things possible.
(P.S. For a great novel, read Douglas Adams' "Dirk Gently's holistic detective agency").
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am 26. Februar 1999
How does a physicist so deftly apply the rules of logic to every day life and business? Just like The Goal this book teaches fundamental concepts and breaks down seamingly impossible situations. I believe Eli is every bit as good a read as Ayn Rand. I'm greatful for the experience, and I'll come back again for future inspiration.
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am 7. Mai 1999
This is a sequel to "Goal" - written by the same author. A must read for all those executives who feel defeated in this recession. A practical book which can help an organisation which has already achieved high operational efficiencies but don't know how to survive in turbulent markets.
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am 23. Juli 1999
I liked this book better than The Goal. It is loaded with information on the theory of constraints thinking process. The value of these techniques are termendous.
A great follow up to this book is William Dettmer's Breaking the Constraints to World-Class Performance
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