As a designer, I am always looking to hone my skills. I thought I was adept at setting type until I found this gem. Bringhurst's study of type covers the obvious to the arcane. Beautifully designed, it illustrates type and their families, page geometry, philosophies of design, and typesetting rules. Master Craftsman, Hermann Zapf (you know -- his faces are in your computer) said himself that "he wishes to see this book become the Typographers Bible". This book is a must for the writer, publisher, designer, and editor because it covers a multitude of topics and rules vital and common to each sector. This is the "Manual of Style" for typesetting. It requires us to think more carefully about the setting of words and its impact on writing: "Typography is to literature what musical performance is to composition -- full of endless opportunity for insight OR obtuseness." I recommend this for anyone even remotely interested in the artform of letters. I highly recommend it for writers considering designing their own books.
Dieses Buch schildert die Grundlagen des guten Textsatzes in gut verständlicher Form. Darüber hinaus wird immer wieder an den passenden Stellen auf die Entwicklungsgeschichte der Typografie von den ersten Keilschriften bis zum Digitaldruck und der Bildschirmtypografie eingegangen. Ausführliche Anhänge, die unter anderem einen Katalog der wichtigsten Schriftarten enthalten, vervollständigen das Buch zum Referenzwerk.
Für jeden der ein berufliches Interesse an Typografie hat sollte dieses Buch Pflichtlektüre sein. Für jeden, der sich privat für unsere wichtigste Informationstechnologie interessiert bietet das Buch viele detaillierte Einblicke in das ansonsten eher versteckte Schaffen der Typografen.
Wer darüber nachdenkt, sich dieses Buch zuzulegen, sollte wissen dass Bildschirmdesign zwar immer wieder tangiert wird, der Hauptaugenmerk aber klar auf gedrucktem Text liegt.
This book should be required reading for every graphic designer, book designer, typographer and certainly anyone directly or indirectly responsible for unleashing the current wave of awful typography on an unsuspecting public. Bringhurst covers everything from the basics of type styles to advanced kerning principles to the finer points of page proportions, all in a succint yet engaging way. Bringhurst does an excellent job of laying out a series of rules and guidelines, while making it clear that these are a starting point, a foundation for good type design, not a set of limitations. He is a poet as well as a typographer, and his eloquence pays tribute to the field as no one else has. The book features a good deal on the evolution of typography and includes great side-by-side comparisons of typefaces to illustrate specific points. He also deals extensively with punctuation marks, diacritics and the duty/joy of designing type with languages other than English in mind. I find myself returning again and again to the section on the subtleties of page proportions. He also achieves the nearly impossible balance of singing the praises of the old masters while not being afraid of the best of what's new and experimental.
Probably the best book on typography. Packed with useful information written in a clear flowing style. If you are involved in type design, typesetting or web page design, then this book should be on your shelf. Even the paper the book is printed on is beautiful quality stuff! ;-)
In this book, Robert Bringhurst welcomes us into his world of typography, gently showing us how to approach typesetting problems, how to select fonts, how to conceive of a page and the like. He also describes how historical reality should be taken into account in the design, as well as giving a detailed description of the history and style of many, many typefaces. The book is written with great passion, and contains very sound advice. This book is a must for anyone seriously trying to create a beautiful, readable book.
The review above describes the highlights of this book more elegantly than this author could hope to do. One section of the book that I particularly enjoyed was Appendix A which discusses: "Sorts and Characters." It explains the origin and use of all of those funny little characters in your fonts, such as the acute, guillemets, and the glottal stop. Appendix B contains a wonderful glossary of typographical terms. P.S. Buy the hardcover edition. It's a book that won't go out of style and you'll want to keep it.
'The Elements of Typographic Style' is the best book available on the subject of typography and its appropriate use. It is clearly the result of deep research and great historical knowledge. Despite its very professional approach, it is perfect for those who approach typography for the first time, because of its clear and brilliant style. The new edition adds quite a few interesting points and provides valuable updates on the most recent issues. Excellent
The Elements of Typographic Style sets the standard for what a type book should be. The single best type book on the market, a total joy to look at as it is to read. Offers an unequalled amount of information in a concise, easy-to-read fashion. The offers knowledge and love of his subject comes through every page. I've purchased fifty and seventy dollar type books that don't offer ten per cent of what this book offers.