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Ten Days, Ten Weeks, Ten Months...Whatever
am 21. Januar 2000
There is a major development now underway in the publishing world (eg "Chicken Soup for Dummies Who Want to Make Billions in E-Commerce") which explains my apprehension as I began to read Steven Silbiger's book. In fact, it is an excellent piece of work. He organizes most of the material within ten "daily" segments. For those unwilling and/or unable to earn an MBA degree but who wish to strengthen their business knowledge and skills, I highly recommend this book. From my perspective, it provides at least three major benefits:
First, the quality of writing is quite high: Silbiger does NOT "talk down" to his reader. Dim-wits and knuckle-draggers will derive little (if any) benefit from this book.
Second, as thoroughly as time and space allow, the material is presented (exactly as promised) as a "step-by-step guide to mastering the skills taught in America's top business schools."
Third, however long it takes to absorb and digest the information provided (ten days, ten weeks, or ten months), the reader will gain a sound working knowledge of subjects which include marketing, ethics, accounting, organizational behavior, quantitative analysis, finance, operations, economics, and strategy. Silbiger also includes several "MBA Mini-Courses" and then brief discussions of research, public speaking, negotiating, international business, and business law. In his Introduction, Silbiger observes: "My goal is make you familiar with the significant MBA tools and theories currently being taught at the leading business schools and to help you understand and develop the MBA mind-set." He achieves his goal. Can this book take the place of an MBA degree? Of course not. Can this book increase substantially a reader's business knowledge and skills? You bet. It has already done so for more than 200,000 readers and it will continue to do so for many others in years to come.
If you decide to purchase this book, take very seriously the learning opportunities it offers. (Why else buy it?) Proceed with rigor and focus. Highlight key points and take notes along the way, then review them at the conclusion of each "Day." Stick to the study schedule you deem most appropriate for you. Maintain a journal in which you record your reactions and reflections as you learn. Perhaps one day Silbiger will write a "Fieldbook" to accompany this one. Meanwhile, let a journal become your own "Fieldbook." Record in it your experiences when applying what you have learned. In doing so, you may well create for yourself a decisive advantage when competing with those who so proudly possess an MBA degree from one of "America's top business schools."