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Vanity Press instead of How-To
am 2. Juni 2012
This book is not a How-To-Book but just another tome full of 'Business Philosophy' off the shelf. It has very few contents, and here they are:
"Be myopic, not long-term, bottom-up instead of top-down, agile instead of structured. Establish continous learning. Experiment as soon as possible, etc."
These souped up contents, snatched from Deming, Taichi Ohno and Clayton M. Christensen and other "Gurus" from 15 years ago, are hidden in a thin alphabet soup, that mainly consists of "Success Stories" and other page fillers. The pages use a LARGE letter type with lots of blank space. The structure itself ( 1.Vision, 2.Define etc. ) is just another eye-catcher for the buyer, because the book does NOT contain a coherent framework, checklists, business blueprints etc..The thin, flowery infotainment-speak is meant to be inspirational, though it annoys the educated reader.Even if You are interested in business speak, the subjects covered are that superficial, that they are wortless.
Example: The author refers to Christensen, but if You actually understand Christensen "The innovators dilemma", you will see, that Christensen used an econometric simulation model (Industrial Dynamics), and that he left out the formulas on purpose. Ries did not even understand, that the framework had a mathematical background at all ! He just snapped up the buzz words.
Summary: This is no how-to-book for an entrepreneur, but just another example of "Vanity Press" for self-branding purposes. What a downer !