am 1. Februar 2000
I purchased the PDMA Handbook on the strength of a review and have been very glad I did so. After quoting a few passage to my staff they began to borrow it, and now the Handbook has made the rounds of the office. It is worn and dog-eared, and quoted from on a daily basis.
The message of "treating each other with respect and dignity" by author Holahan et al has really struck a chord around here. Many of us believe she must be staunch Christian, one who lives her faith on a daily basis.
The PDMA Handbook has provided guidance in mapping out strategies for new services we hope to bring to market as well as the way our organization is managed. It has changed the way we do business and the way we percieve the world.
am 17. Oktober 1999
When reading a compilation of articles like the PDMA Handbook of New Product Development, it is much like tuning a radio looking for just the right station. Most stations are acceptable; a small number have programming outside of anything to which I would listen.
But every once in a while appears music as sweet and ethereal as Mozart's Magic Flute, where the opening bars lead to the simple floating thread of the soaring flute. The music combines with a cold, rainy day outside as the car glides soundlessly on a road through wooded hills and life is perfect.
That music can almost be heard as the reader enters the chapter "Factors Affecting Multifunctional Team Effectiveness" by (lead author) P. Holahan. Most of the chapters in the book are well written. The chapter by Holahan brings joy to the experience of reading. In addition, Holahan has the gifts of insight and understanding combined with deep knowledge of the subject matter. It is a powerful combination and could easily lead to a new standard for learned business publications that will banish the usual dry prose forever.