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4,0 von 5 Sternen
1
4,0 von 5 Sternen

am 26. Juli 2014
It's a quick read and probably stresses ideas you were already familiar with: Have a business, a brand, that is focused and different than other companies. The author uses the handy analgoy of rock paper, scissors (or rather scissors, rock, paper) to differentiate between three stages of businesses. If you are in the process of starting a business or thinking about branding, this is a good choice!
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