For German ears, this book sounds too enthusiastic and too little differenciated. For Mr. Wright, Weblogs seem to have only benefits, but no risks, which they defenitely have. It appears as one of these "see your life positiv" guidebooks, adapted to enterprises. Apart from that, it gives some good advice and provides lists from the blogosphere concerning blog-marketing, which you otherwise would have to search by yourself. To get an overall view on weblogs , read another book on them as amendment.