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"timeless principles of good to great", which did not last for 10 years
am 3. Februar 2013
What immediatly came to my mind, when I read the book in 2013, was that the book is outdated.
The studies and the effects described are quite sound, but the drawn conclusions for the future may very often not apply anymore.
The world changed and the businesses and there contexts changed. Collins principles describe practices for organizations of the past.
Tip: Noble prize winner Daniel Kahneman describes in his book "Thinking, fast and slow", why an approach to draw conclusions for the future by observing past successful companies does not help to guide a company to future success.
"The illusion that one understands the past feeds the further illusion that one can predict and control the future. These illusions are comforting. They reduce the anxiety that we would experience if we allowed ourselves to fully acknowledge the uncertainties of existence."
"The halo effect and outcome bias combine to explain the extraordinary appeal of books that seek to draw operational morals from systematic examination of successful businesses...Because luck plays a large role, the quality of leadership and management practices cannot be inferred reliably from observations of success." (p. 206)
Therefore: You absolutely do not need to read the book.