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Richard L. Stokes
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Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series) Taschenbuch – Illustriert, 18. März 2014

Englisch Ausgabe von Richard Stokes (Autor)
4,3 4,3 von 5 Sternen 55 Sternebewertungen
Alle Formate und Editionen anzeigen
Millions compete for exposure on Google but 99% of them fail to get results.

As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.

Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.

Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
Vorherige Folie der Produktdetails
  1. Teil der Serie
    Ultimate
  2. Seitenzahl der Print-Ausgabe
    292 Seiten
  3. Sprache
    Englisch
  4. Herausgeber
    Entrepreneur Press
  5. Erscheinungstermin
    18. März 2014
  6. Abmessungen
    20.32 x 1.52 x 25.4 cm
  7. ISBN-10
    1599185342
  8. ISBN-13
    978-1599185347
  9. Alle Details anzeigen
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Produktbeschreibungen

Pressestimmen

Wherever you are in your pay-per-click journey and your evolution as an entrepreneur or marketing professional, I wish you the very best of success. You've already done more than most people will do: You've picked up an excellent book by a world-class expert. So you deserve it. Now, sit at Richard's feet and hear what wisdom he has to share.
—Perry Marshall, author of Ultimate Guide to Google AdWords and 80/20 Sales and Marketing

This book reveals the inner workings of the search ad networks without using tea leaves and crystal balls. Instead, it focuses on the few strategic metrics that make a difference, and backs them up with valid data from real campaigns. It's the first book I've read that made me feel I could take data-driven action to improve my search advertising campaigns. Most importantly, I now know something that other search marketers don't.
—Brian Massey, author of Your Customer Creation Equation

This is required reading for any online marketer who wants to be in the 1% of successful search engine marketers. What Richard says is right on the money and has led my own clients to realize 3X to 5X sales growth in a matter of months on mature campaigns that had been 'optimized' and managed previously by other agencies.
—Kevin Milani, VP of Digital Marketing, Virtual Marketing Staff LLC

Brilliant insights. Advanced material. Don't think, just buy it. Rich is one of those guys that makes you sit up and listen closely. His knowledge of the data behind AdWords is quite literally unparalleled (outside a few people in Google. Maybe.). He digs in deep and makes you smirk in awe at the clever ways all that data can help you improve your account. A must read.
—Mike Rhodes, CEO, WebSavvy.com.au

This book guides you to build a quality campaign from the ground up to compete on the highest level.
—Ping Jen, Product Manager, Bing Ads

The title of this book isn't pulling any punches; it really is the "ultimate guide" to pay-per-click advertising. Whether you're just getting started with PPC or if you're an old Pro, this book is not only "ultimate" but it is also essential. Each chapter is filled with timeless information that can serve as the bedrock of your PPC campaign foundation. The strategies in this book will improve your PPC performance and ultimately grow your business. This content will deliver value for years to come. Your ROI on buying this book is off the charts!
—Joseph Kerschbaum, Midwest Account Director, 3Q Digital

Just buy this one. Stokes writes the one PPC book to own in 2014. Great for beginners, required reading for those in the know. Up-to-the-moment fresh for 2014.
—Rob Sieracki, Co-founder, Ox Optimal PPC Consultancy

If you or anyone on your team needs to learn or get refreshed with the fundamentals of paid search marketing, this is the book for you. Clean, simple, and very actionable.
—Rob Griffin, EVP, Havas Media

Klappentext

OUTSMART COMPETITORS. SPEND LESS. MAKE MORE.

Millions compete for exposure on Google and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Led by Stokes, master proven strategies from today's search advertising elite, and discover how to drive significantly more traffic to your website. Learn how to dramatically increase click-through rates, steal impressions from competitors, boost conversions, and increase your sales by unbelievable amounts.

Produktinformation

  • Herausgeber ‏ : ‎ Entrepreneur Press; Second Edition (18. März 2014)
  • Sprache ‏ : ‎ Englisch
  • Taschenbuch ‏ : ‎ 292 Seiten
  • ISBN-10 ‏ : ‎ 1599185342
  • ISBN-13 ‏ : ‎ 978-1599185347
  • Abmessungen ‏ : ‎ 20.32 x 1.52 x 25.4 cm
  • Kundenrezensionen:
    4,3 4,3 von 5 Sternen 55 Sternebewertungen

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  2. Perry Marshall

    Perry Marshall

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Kundenrezensionen

4,3 von 5 Sternen
55 weltweite Bewertungen

Spitzenrezensionen aus Deutschland

Mario Burgard
5,0 von 5 Sternen Ein "Muss" für Online Vermarkter
Bewertet in Deutschland am 19. August 2014
Verifizierter Kauf
Ich mache keine großen Worte:
Du bist Online Vermarkter?
Sprichst Englisch?
Kannst investieren?

Kaufs.

Und... hier... kommen... meine... sechs... Worte...:)
Nützlich
 Melden

Spitzenrezensionen aus anderen Ländern

Alle Rezensionen ins Deutsche übersetzen
jaysonlinereviews
5,0 von 5 Sternen Some Great PPC Tips Inside!
Bewertet in den USA am22. Mai 2020
Verifizierter Kauf
I have ran numerous pay per click ads but Im definitely not an expert on the subject.

This book breaks ppc down making it easy to understand.

Learn how to set up campaigns, ppc ads, and which keywords to target to return a profit when running your ppc campaigns.

Broad match, phrase match, and exact match learn the differences and how it can increase your bottom line.

I learned a lot of new ppc tips and strategies that I am applying to my own affiliate marketing business that I have ran for 13 years.

Great read pick it up if your thinking of running any ppc ads so you have a good understanding of what you are doing.
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Noordev
5,0 von 5 Sternen Good book to read
Bewertet in Kanada am 22. März 2019
Verifizierter Kauf
It is a good book to learn new strategies
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Ltd.co
2,0 von 5 Sternen The writer is selling his own services via this book
Bewertet in Japan am 3. August 2018
Verifizierter Kauf
Informative but ultimately comes down to selling a service. The book is promotion material for a specific service provided by the writer. Don’t recommend
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G.J.M. Bakker
5,0 von 5 Sternen Nieuwe inzichten
Bewertet in den Niederlanden am 7. März 2016
Verifizierter Kauf
Er zijn veel boeken over Adwords.
Dit boek pakt op vele punten en andere insteek en geeft een veel dieper inzicht over de opzet en uitwerking van je adwords advertenties
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Neil
5,0 von 5 Sternen A must for anyone wanting to advertise online
Bewertet in Großbritannien am 27. Juni 2015
Verifizierter Kauf
If you want to know the ins and out of PPC advertising you don't need to look any further. This covers the basics up to more advanced strategies and is well worth the cost. It'll save you a packet not just in advertising costs but also having to buy other online training courses.
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