Gebraucht kaufen
2,49 €
Lieferung für 5,09 € 14. - 21. Dezember. Details
Gebraucht: Sehr gut | Details
Verkauft von MEDIMOPS
Zustand: Gebraucht: Sehr gut
Kommentar: Von Europas Nr.1 für gebrauchte Bücher und Medien. Gelesene Ausgabe in hervorragendem Zustand.
Hinzugefügt zu

Es ist ein Fehler aufgetreten.

Es gab einen Fehler beim Abrufen deines Wunschzettels. Versuche es noch einmal.

Es ist ein Fehler aufgetreten.

Liste nicht verfügbar.
Andere Verkäufer bei Amazon
Neu & Gebraucht (9) von   2,49€
Bild des Kindle App-Logos

Lade die kostenlose Kindle-App herunter und lese deine Kindle-Bücher sofort auf deinem Smartphone, Tablet oder Computer – kein Kindle-Gerät erforderlich.

Mit Kindle für Web kannst du sofort in deinem Browser lesen.

Scanne den folgenden Code mit deiner Mobiltelefonkamera und lade die Kindle-App herunter.

QR-Code zum Herunterladen der Kindle App

Google AdWords For Dummies, 3rd Edition Taschenbuch – 18. November 2011

Englisch Ausgabe von Howie Jacobson (Autor)
4,1 4,1 von 5 Sternen 109 Sternebewertungen
Alle Formate und Editionen anzeigen
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.

  • Boasts approximately 85 percent updated or new content
  • Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
  • Incorporates changes to the AdWords interfaces
  • Shares best practices in split testing, opt-in landing page structure, and ad group structure
  • Reviews new, free tools included in AdWords as well as new and improved third-party tools

With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

Vorherige Folie der Produktdetails
  1. Seitenzahl der Print-Ausgabe
    432 Seiten
  2. Sprache
    Englisch
  3. Herausgeber
    For Dummies
  4. Erscheinungstermin
    18. November 2011
  5. Abmessungen
    18.73 x 2.49 x 23.5 cm
  6. ISBN-10
    9781118115619
  7. ISBN-13
    978-1118115619
  8. Alle Details anzeigen
Nächste Folie der Produktdetails
Beliebte Taschenbuch-Empfehlungen des Monats
Jetzt durch unsere Auswahl beliebter Bücher aus verschiedenen Genres wie Krimi, Thriller, historische Romane oder Liebesromane stöbern Hier stöbern
Sicherheits- und Produktressourcen
Bilder und Kontakte

Sicherheits- und Produktressourcen

Bilder und Kontakte

Produktbeschreibungen

Klappentext

Learn how to build and manage AdWords campaigns that pay off for your business!

Google AdWords can be a complex topic, which is exactly why you need this book. Here you'll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results.

  • Get started — learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic ads

  • Be direct — take advantage of the AdWords direct-marketing approach to generate leads, make new sales, and test your website and marketing efforts

  • Crunch the numbers — explore the tools in the AdWords interface that help you analyze your campaign and determine what's working best

  • Soft landings — see what goes into a perfect landing page and how to please Google's reviewers

  • Send in the clones — boost your results by cloning your campaigns

Open the book and find:

  • The two types of online marketing

  • Hints for reading the mind of your market

  • Why split testing pays off

  • How to measure your results

  • Tips on tracking conversions

  • Who may show up on your landing page

  • Ways to make your ads more effective

  • Ten common mistakes you can avoid

Learn to:

  • Use the new free tools includedin AdWords

  • Work with the new interface and use Website Optimizer

  • Create ads and landing pages that captivate visitors

  • Manage your account with AdWords Editor

Buchrückseite

Learn how to build and manage AdWords campaigns that pay off for your business!

Google AdWords can be a complex topic, which is exactly why you need this book. Here you'll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results.

  • Get started — learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic ads

  • Be direct — take advantage of the AdWords direct-marketing approach to generate leads, make new sales, and test your website and marketing efforts

  • Crunch the numbers — explore the tools in the AdWords interface that help you analyze your campaign and determine what's working best

  • Soft landings — see what goes into a perfect landing page and how to please Google's reviewers

  • Send in the clones — boost your results by cloning your campaigns

Open the book and find:

  • The two types of online marketing

  • Hints for reading the mind of your market

  • Why split testing pays off

  • How to measure your results

  • Tips on tracking conversions

  • Who may show up on your landing page

  • Ways to make your ads more effective

  • Ten common mistakes you can avoid

Learn to:

  • Use the new free tools includedin AdWords

  • Work with the new interface and use Website Optimizer

  • Create ads and landing pages that captivate visitors

  • Manage your account with AdWords Editor

Produktinformation

  • ASIN ‏ : ‎ 1118115619
  • Herausgeber ‏ : ‎ For Dummies; 3. Edition (18. November 2011)
  • Sprache ‏ : ‎ Englisch
  • Taschenbuch ‏ : ‎ 432 Seiten
  • ISBN-10 ‏ : ‎ 9781118115619
  • ISBN-13 ‏ : ‎ 978-1118115619
  • Abmessungen ‏ : ‎ 18.73 x 2.49 x 23.5 cm
  • Kundenrezensionen:
    4,1 4,1 von 5 Sternen 109 Sternebewertungen

Kundenrezensionen

4,1 von 5 Sternen
109 weltweite Bewertungen

Spitzenrezensionen aus Deutschland

Amazon Kunde
5,0 von 5 Sternen Mariáh
Bewertet in Deutschland am 24. Dezember 2015
Verifizierter Kauf
Das Buch ist sehr hilfreich!!! Ich bin sehr glücklich damit und es wir mir eine neue Geschäft Idee einbauen werden.
Nützlich
 Melden

Spitzenrezensionen aus anderen Ländern

Alle Rezensionen ins Deutsche übersetzen
Ramona Morrow
5,0 von 5 Sternen Five Stars
Bewertet in Kanada am 20. Juni 2017
Verifizierter Kauf
Great book.
Melden
maggie borges
5,0 von 5 Sternen Thanks!
Bewertet in Indien am 11. Juli 2018
Verifizierter Kauf
This book is so great and detailed and teaches me Adwords in a way that I can understand
Kundenbild
maggie borges
5,0 von 5 Sternen Thanks!
Bewertet in Indien am 11. Juli 2018
This book is so great and detailed and teaches me Adwords in a way that I can understand
Bilder in dieser Rezension
Kundenbild
Kundenbild
Melden
W K.
5,0 von 5 Sternen Much better than trying to absorb all those Google 'help' pages
Bewertet in Großbritannien am 25. Dezember 2015
Verifizierter Kauf
This book should be given to every potential Adwords user before they start.
Much better than trying to absorb all those Google 'help' pages.
A comprehensive instruction manual on doing things the right way, (which is not necessarily Google's way!)
Melden
Perry Marshall
5,0 von 5 Sternen Modest, Humorous & Thorough
Bewertet in den USA am13. Januar 2012
Verifizierter Kauf
A few years ago at an airport, I got a call from Howie Jacobson. "Hey Perry, the people who publish the 'Dummies' books asked me to write an AdWords book and I said yes. Um, I hope that's okay."

I'd taught him AdWords early on, and he didn't wanna tick me off by competing with my own books.

"No problem, Howie. I just want to make sure all the people in the AdWords cartel are my friends."

Howie is a very good friend of mine and I'm proud of him and his book. I also know his co-authors, Joel and Kristie. The three of them run the online marketing firm Vitruvian. Allow me to tell you about Howie's book.

The first thing I like about this book is the cartoons. AdWords has gone from being a glamorous "bright shiny object" for make-money-fast types (deservedly so) to being quite a complex undertaking for large accounts.

The result is that about half the AdWords books and courses out there are dreadfully boring. They read like computer manuals. It's a shame to do that to AdWords because it's a game for people who understand people, just as much as it's a game for people who do spreadsheets. Howie's occasional humor is appreciated. You might want to use some humor in your AdWords career, as well.

And unless you want to drill down into your AdWords campaigns with Excel pivot tables and mind-numbing detail, this book contains all the basic information you need to build a large and successful campaign.

My favorite chapter is The Ten (or so) Top AdWords Mistakes. Success in AdWords is largely about having layers of refinement that most other advertisers don't bother with. This tells you what the 10 most important layers are. If you already spend significant dinero on AdWords and want an instant improvement, this chapter will pay for your book a dozen times over.

And the case studies in the following chapter highlight different dimensions of thinking that you need to solve different kinds of problems. The advantage Howie & company have over most people is, they've worked in dozens of different industries, where click behavior varies widely from one to another. This chapter is bound to show you something you'd never notice on your own.

One last thing: Howie's modesty - to the point of checking in with me before he went and wrote the first edition of this book - tells you something about him. He under-promises, over delivers, and treats readers, vendors and customers with respect.

When you're laying down your cash to grow a business, that's a big deal. Howie respects your dollar and that's what makes him a worthy teacher.

Excellent job, Howie. A top pick.
Melden
Christian de Balincourt
5,0 von 5 Sternen LA méthode à suivre...
Bewertet in Frankreich am 11. Januar 2013
Verifizierter Kauf
Un peu ardu au début (d'autant plus qu'en Anglais), juste le temps de "rentrer dedans".
Ensuite, une mine de conseils et de trucs utiles, à mettre en oeuvre tout de suite ou plus tard.
LE manuel incontournable pour qui se lance dans le commerce en ligne.
Melden