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Name: Confidential: Uncover Your Competition's Top Business Secrets Legally and Quickly-And Protect Your Own - Nolan, John - Amazon.de: B&uuml;cher
Rating: 4.4 (19 reviews)

John Nolan

Confidential: Uncover Your Competition's Top Business Secrets Legally and Quickly-And Protect Your Own Gebundene Ausgabe – 1. Juli 1999

Englisch Ausgabe von John Nolan (Autor)

4,4 19 Sternebewertungen

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A former federal intelligence officer reveals effective strategies, from discovering the design and price of an upcoming product to the perils of entering a new market, for uncovering the competition's secrets and using them to your advantage. Tour.

Seitenzahl der Print-Ausgabe

359 Seiten
Sprache

Englisch
Herausgeber

HarperCollins
Erscheinungstermin

1. Juli 1999
Abmessungen

16.51 x 2.54 x 25.4 cm
ISBN-10

006661984X
ISBN-13

978-0066619842
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Produktbeschreibungen

Amazon.de

People say the darnedest things. They tell you how much money they make, how well their company did in the last quarter, what it'll take to undercut their latest bid on a government project or to undermine their marketing efforts. All you have to do is ask.

John Nolan, a 22-year veteran of international espionage who is currently involved in corporate intelligence-gathering, shows you how to ask, what to ask, when to ask, and whom to ask. The methods can be as simple as deliberately making a misstatement--"The toothpaste division sure missed its projections this quarter"--and getting someone who knows better to correct you, in the process supplying you with the information you want about his company's inner workings. Or they can be as complicated as patiently and doggedly piecing together tiny scraps of information from a number of sources. Whichever you resort to, Nolan shows a conversational method for ensuring that the person dispensing the information doesn't even remember he or she gave it out. No, it's not hypnotism; it's starting and ending a conversation with generalities, and discussing specifics only in the middle, the part of a chat that most people won't recall.

Confidential could be useful to anyone who needs information about a rival, or who needs to protect his or her own company's secrets. Nolan illustrates his points with examples from business (how Johnson & Johnson gathered intelligence that protected its Tylenol franchise from a rival product) as well as fiction (Appendix A is dedicated to the techniques used by Sherlock Holmes to elicit information). The result is an entertaining book that may take your business to a more intelligent level. --Lou Schuler

Produktinformation

Herausgeber ‏ : ‎ HarperCollins (1. Juli 1999)
Sprache ‏ : ‎ Englisch
Gebundene Ausgabe ‏ : ‎ 359 Seiten
ISBN-10 ‏ : ‎ 006661984X
ISBN-13 ‏ : ‎ 978-0066619842
Abmessungen ‏ : ‎ 16.51 x 2.54 x 25.4 cm

Amazon Bestseller-Rang: Nr. 1,946,181 in Bücher (Siehe Top 100 in Bücher)
- Nr. 4,143 in Business Wirtschaftsgeschichte (Bücher)
- Nr. 6,501 in Unternehmerin
- Nr. 12,370 in Geschäftsentwicklung & Unternehmertum (Bücher)

Kundenrezensionen:
4,4 19 Sternebewertungen

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John Nolan

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4,4 von 5

19 globale Bewertungen

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4 Sterne		5%
3 Sterne 0% (0%)		0%
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1 Stern		14%

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Steve Hardiman (SHardiman@Technologist.com)

Best Intell Training You Can Get w/o a Top Secret Clearance!

Kundenrezension aus Deutschland 🇩🇪 am 29. Juli 1999

Bottom line: Leading companies in any industry must make more good decisions faster than the next guy to stay ahead. Ask the "also-rans" and they will tell horror stories lamenting better choices they would have made... if they had had better information. Confidential shows companies exactly how to get the information they need to stay ahead of the competition and "keep up with the Dow Joneses."
All of Nolan's strategies and techniques are legal. Even readers with squeamish scruples should remember that their competitors will not sit on their hands and let Mr. Nice Guy finish first. Citing Nolan, who quotes Frederick the Great: "It is pardonable to be defeated, but never to be surprised."
While the reader is left to speculate about the exact source Nolan's 22 years of Federal service in intelligence collection and counterintelligence special operations on three continents, Confidential reads like "Confessions of an ex-CIA Spy." The focus, however, is on how companies can employ tools of the Intelligence trade to the corporate world.
"Elicitation" is one of those tools. Exploit it in the heat of corporate battle, and it's both the primary assault weapon in the psychological guerilla war for intelligence, and the best defense against would-be infiltrators. Elicitation offers many techniques for obtaining intelligence from people. However, if you just learn Nolan's techniques, you miss the best part: A glimpse inside the mind of a 30-year veteran of intelligence and counterintelligence special operations.
Nolan's Confidential strikes gold - and fear in the hearts of unwary competitors. You may have fallen asleep in economics class and nodded off over many business books, but trust me, they *definitely* don't teach you this at Harvard Business School!

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Kevin D. Murray

Secrets - How to Get Their's... How to Keep Your's

Kundenrezension aus Deutschland 🇩🇪 am 16. September 1999

could easily have been this book's subtitle.
Top skills learned... How to obtain secrets without firing off a question, and how never to back into a conversation holding your ankles again.
If you want these two skills, you need this book.
John Nolan's style is thoroughly enjoyable, seriously educational, and easy to read. You will be entertained without the usual business book fluff and stuff. Now that the definitive text has been written about "eliciting information," I would not be surprised if business schools started offering the course (long overdue).
Over my 25+ years as a private sector, counterespionage consultant, I have seen few works as original and worthwhile as this one.
Kevin D. Murray - CPP, CFE, CCO, BCFE --- Murray Associates

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Roland Buresund

Excellent coverage

Kundenrezension aus Deutschland 🇩🇪 am 28. Mai 2000

Ahhhhh... the joy of reading something about intelligence and counter-intelligence that doesn't talk about bribing guards, professional prostitutes or hacking, nor about Porter's five forces or equivalent. A very well grounded book that takes itself seriously and have a very practical grounding. Add to this that it is very well written and to the point nearly all the time. The only negative comments are that it is badly typeset and the nearly total absence of any pictures or summarizing tables makes it sometimes hard to comprehend and use a text-book or reference litterature. Now, how do I get my CEO to read, hmm...

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Gregory Wynne

One of the year's best!

Kundenrezension aus Deutschland 🇩🇪 am 31. Dezember 1999

About a month ago, one of our strategy consultants recommended this book to me as a great way to spend some time over the holidays. I decided to see what some of your readers thought about it before I ordered it and the first one I saw was from John Harrington from Denver. It was such a terrible review that I almost decided not to go any further. But, when I saw that he'd read it at our local library here in Wellesley, I decided that I'd look at it myself on my next trip downtown.
That was when I found that our library didn't even carry the book. At that point, my curiosity turned into some anger that I'd wasted my time because it was pretty obvious to me that somebody was trying to play some kind of a game with the review. But I got even more curious about who would write such a thing and why. That's when I went back to your site to see what else others had written, and who had written them. I even went to so far as to ask our consultant if she knew Harrington or any of the others. She said that although she knew and respected many of them, she had never heard of Harrington. She checked her membership list for her professional society and he wasn't a member of that either.
I decided to ignore the Harrington review and had my secretary order it for me. Am I ever glad I did! I read it over the holidays and when I get back, I'm going to have her order 18 more for my senior managers. So far, I've filled 15 pages with notes and new ideas from this excellent book that we're going to put into practice. I have rarely found a business book that has a focus on one discipline that stretches my mind across almost all areas of my company's operations. I'm glad that I took the hours, not the five minutes that Harrington says he took, to actually read this terrific and thought provoking book.

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BB

Fabulous book with engaging material

Kundenrezension aus den USA 🇺🇸 am 25. Januar 2017

Verifizierter Kauf

I purchased this book as supplementary material for an intelligence analysis course I was enrolled in. I ended up enjoying it so much that I read it again after the course has ended! John Nolan has the ability to engage readers with what could be considered "dry" material and ensures that their attention is held throughout. He speaks from experience and offers a blunt, realistic approach to concerns of intelligence and confidentiality. This book is one that I would highly recommend and have cited in my writing in past.

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G. Mitchell

A quick lesson in common sense

Kundenrezension aus den USA 🇺🇸 am 7. August 2000

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It's a bit humbling to have an author provide so much common sense in one book. Somehow it seems like I should have learned this from the lessons of life.
Nolan gives clear answers to guide businesses in the process of protecting their proprietary information. It is a must-read for those involved in this work.
The discussion of interviewing skills will be on my list to re-read once a year. It is a valuable resource.

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4 Personen fanden diese Informationen hilfreich

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Christopher Borba

Best book on competitive intelligence.

Kundenrezension aus den USA 🇺🇸 am 14. Februar 2015

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The best book on competitive intelligence I have read. Everyone involved in the field should not just read this, but have a copy on your bookshelf for future reference.

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Confidential: Uncover Your Competition's Top Business Secrets Legally and Quickly-And Protect Your Own Gebundene Ausgabe – 1. Juli 1999

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John Nolan

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