Hier klicken Amazon-Fashion Amazon-Fashion Amazon-Fashion Hier klicken Jetzt informieren 30 Tage lang gratis testen Cloud Drive Photos UHD TVs Learn More TDZ Hier klicken Mehr dazu Fire Shop Kindle AmazonMusicUnlimited Autorip WS HW16
Profil für Alexandria > Rezensionen

Persönliches Profil

Beiträge von Alexandria
Top-Rezensenten Rang: 6.244.041
Hilfreiche Bewertungen: 21

Richtlinien: Erfahren Sie mehr über die Regeln für "Meine Seite@Amazon.de".

Rezensionen verfasst von
Alexandria (Alexandria, Egypt)

Anzeigen:  
Seite: 1 | 2 | 3
pixel
Influence (Rev): The Psychology of Persuasion
Influence (Rev): The Psychology of Persuasion
von Robert B. Cialdini
  Taschenbuch

7 von 8 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Absolutely Convincing, 19. September 2000
Robert Cialdini, presents very basic mechanisms that we use to make our lives simpler. Those same mechanisms can be used by "compliance professionals" in a way that seems very natural to us.
The Book Dissects 6 weapons of influence, namely; Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority and Scarcity.
The book will protect you from being ripped off and will make you wiser and more aware of the psychological mechanisms taking place around you.


Forbes' Greatest Business Stories of All Time: 20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business
Forbes' Greatest Business Stories of All Time: 20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business
von Forbes Magazine Staff
  Gebundene Ausgabe

5.0 von 5 Sternen Well written stories on people who have inspired the Future, 19. Juli 2000
A great book about the people who made a real difference in shaping the present that we live in and influencing the future as it will become.
From Robert Morris to Bill Gates; the books takes you on a promonade into their kingdoms. Explaining to the reader many valuable information about each "tycoon's" personality, enterprise, industry, and the general business environment in his particular era.
I personally enjoyed the chapters on David Ogilvy, Ray Croc, Sam Walton, Walt Disney, Joseph Wilson, Henry Ford and Harley Davidson.
The book portrays many successful personalities and companies that will be of interest to people in varying specializations within Business.
An enjoyable read and a good reference.
Also read "Lessons from the Top" and "Radical Marketing"


The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires
The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires
von Roy H. Williams
  Taschenbuch
Preis: EUR 17,99

5.0 von 5 Sternen I was Going to be Selfish by NOT reviewing this Book, 2. Juli 2000
Possibly the best marketing book I have read in years. Ogilvy on Advertising is the book that deserves that title when it comes to solid techniques and guidlines. The Wizards of Ads however goes way beyond technique to human nature and service factors; it is more of a structureless marketing book than it is an advertising book. You will not find any principles of design or definitions of Reach here, but you will definitely find a lot of wisdom.
The Book is divided into 100 + 1 chapters and is about 200 pages long. Which means that each chapter averages 2 pages. I could read 2 chapters between meetings. The last chapter being an epic on service, not advertising but plain service, plain ownership of responsibilty for your job. "A message to Garcia" I passed copies of it to my clients and associates.
I was very interested in this book when I started reading it. I am currently reading 4 different books, the reviews for which will appear soon (Focus, Unvanquished, Spin Selling, & Management Challenges of the 21st century) - I received The Wizard while reading the first 3 of the above mentioned books, of course it occupied all my reading time for 2 days and was finished before any of them.
You will definitly enjoy this book. I most certainly did.


Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
von Richard Branson
  Gebundene Ausgabe

3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Very Rich and Intense, still it Reads like a Breeze, 1. Mai 2000
The book was, to my delight, a very interesting read. "Losing My Virginty" reads like a novel and I would say that it was as interesting as both "Memoirs or a Geisha" and the "Harry Potter" series. Yet the book was full of lessons in a variety of business fields; entrepreneurship and risk-taking being at the forefront of those fields. In its value as a business book, I would compare it to "Lessons from the Top" and "The Millionnaire Next Door", both of which were a much less gripping read. However, "Losing my Virginity" is different from those two books in that it is primarily about "World Class Entrepreneurship".
Branson takes the reader on a trip back to the 60's and 70's when Virgin took off and gradually leads you into the "jetstream" of his turbulant life. You will enjoy the ride.
This is definitely a book that I thoroughly enjoyed and earnestly recommend to anyone, not necessarily to businessmen, just to anyone who wants to make the most of his/her life.
Richard Branson used the book well on many occasions to tell his side of the story and to clarify to the public certain events that may have not been fully disclosed in that way during the time of their occurance.
He also talks freely about matters, which a conventionial bussinessman would find out of place, beyong the point or even downright embarrassing. Those "personal" moments are actually the essence of what this book is all about. The book is about Branson's life and Virgin Group is just that, a very large chunk of Branson's life.


The Art of War (UNESCO Collection of Representative Works: European)
The Art of War (UNESCO Collection of Representative Works: European)
von Sun Tzu
  Taschenbuch
Preis: EUR 12,00

0 von 1 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen I was looking for another "Prince"., 30. April 2000
Althought this book contains many valuable Gems, it is not what I was looking for. I thought it would be similar to "The Prince", in its applicability to modern life and business. But it turned out to be a book about "WAR", and what's more, a book about "Ancient Warfare".
I would say that I found 20% of the book to be really valuable, 40% to be interesting and the remaining 40% to be an utter waste of time.
I recommend you read the Prince by Niccolo Machiaveli.


Lessons from the Top: In Search of America's Best Business Leaders: The Search for America's Best Business Leaders
Lessons from the Top: In Search of America's Best Business Leaders: The Search for America's Best Business Leaders
von Thomas J. Neff
  Gebundene Ausgabe

5.0 von 5 Sternen Conc. Ceo50, 24. April 2000
This book is a valuable reference and a good read. The leaders featured come from diverse industries and have diffirent leadership and management philosophies.
Helpful in a host of circumstances and Highly recommended to anyone serious about business.


Seven Habits Of Highly Effective People: Powerful Lessons in Personal Change: Restoring the Character Ethic (A Fireside book)
Seven Habits Of Highly Effective People: Powerful Lessons in Personal Change: Restoring the Character Ethic (A Fireside book)
von Stephen R. Covey
  Taschenbuch

0 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen This Book is helpful to people @ ALL levels of Effectiveness, 12. April 2000
I am Surprised at some reviews as this book is full of wisdom and was obviously written by a great man. Whether you are having serious trouble with life and are truly ineffective or whether you seek more effectiveness in your successful life; this book will benefit you.
The Seven Habits are easy to understand and are applicable in a host of life situations. The book DOES, however, require a certain (normal) degree of imagination and intellect, as it does go into deep issues that are difficult to fathom by people who have seriously underdeveloped conscience, imagination and/or self-awareness; the principles are also difficult to apply by those who lack Will.
I liked the book, it took more than the average time to read, but it was worth it. I strongly recommend it.
I also recommend (for different paradigms) Life Strategies by Phil McGraw, The Prince by Niccollo Machiavelli and Lincoln on Leadership by Donald Philips. You can find reviews on all these books in my members page.


How 10 Percent of the People Get 90 Percent of the Pie: Get Your Share Using Subliminal Persuasion Techniques
How 10 Percent of the People Get 90 Percent of the Pie: Get Your Share Using Subliminal Persuasion Techniques
von Craig E. Soderholm
  Taschenbuch

2.0 von 5 Sternen Elementary book. Not really dealing with subliminal methods., 31. Januar 2000
The book should have been called "Persuasion techniques, beyond convention". But never "Subliminal Persuasion". What is so subliminal about using and understanding body language? This book is very elementary. I don't know why I ordered it; I was looking for a book on "real" subliminal techniques and was possibly fooled by the first reviewer's comments. It is a self-help/sales book that lacks depth and doesn't add to the available literature.


Marketing Research: An Applied Orientation
Marketing Research: An Applied Orientation
von Naresh K. Malhotra
  Gebundene Ausgabe
Preis: EUR 97,46

1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A thorough and methodical work on Marketing Research, 8. Januar 2000
The book is extensive. It will serve as a valuable reference for business people who do not specialize in research; but it is a must read for Marketing People.
Following the book you will be able to create and execute a complete marketing research program. I have used this book in a number of projects and the results were pleasing.
Do not read this book unless you intend to use it. It is a difficult book for people who have average business knowledge.


Consumer Behavior: Buying, Having, and Being
Consumer Behavior: Buying, Having, and Being
von Michael R. Solomon
  Gebundene Ausgabe

5.0 von 5 Sternen A Complete Work on Consumer Psychology, 8. Januar 2000
I read this book, during my first course in business.
After reading the book my thoughts on consumer psychology were better furnished; I was able to write a paper for my course evaluation that got me 99.25% and top rank.
The textbook is a strong reference that will be valuable to anyone working in Marketing. People, however, tend to find this science in particular more difficult than the other marketing sciences. The book, however, makes Consumer Behavior easy to understand.
Another related book although too simplistic in comparisson is Why We Buy by Paco Underhill.


Seite: 1 | 2 | 3