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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age Taschenbuch – 5. April 2000
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In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world.
Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness.
- Seitenzahl der Print-Ausgabe480 Seiten
- SpracheEnglisch
- HerausgeberHarper Business
- Erscheinungstermin5. April 2000
- Abmessungen13.49 x 2.77 x 20.32 cm
- ISBN-100887309895
- ISBN-13978-0887309892
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In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world.
Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness.
Über den Autor und weitere Mitwirkende
Michael A. Hiltzik is a Pulitzer Prize-winning columnist for the Los Angeles Times. In 2004 he won a Gerald Loeb Award, the highest honor in American financial journalism. Hiltzik is the author of Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age and A Death in Kenya. He lives in Southern California with his wife and two sons.
Produktinformation
- Herausgeber : Harper Business (5. April 2000)
- Sprache : Englisch
- Taschenbuch : 480 Seiten
- ISBN-10 : 0887309895
- ISBN-13 : 978-0887309892
- Abmessungen : 13.49 x 2.77 x 20.32 cm
- Amazon Bestseller-Rang: Nr. 854.581 in Bücher (Siehe Top 100 in Bücher)
- Nr. 349 in Geschäftsentwicklung
- Nr. 466 in Marktforschung (Bücher)
- Nr. 566 in Biografische Lexika
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- Bewertet in Deutschland am 18. Januar 2000Michael Hiltzik has done an incredible job in describing the context of the environment and the dynamics of the personalities as they interacted in the birthplace of computing technology. All of the computer interfaces that we take for granted today were developed at PARC. Hiltzik weaves a tale of the evolution of the group of geniuses and the obstacles that they encountered in dealing with the hierarchy at Xerox headquarters. In many ways, the top management at Xerox was the forerunner of the "Dilbert Boss Syndrome"--a total lack of appreciation and knowledge of what was being developed by these research magicians. It is a story of a very unique period in the history of technology and is very similar to what took place during the Manhattan Project of the 1940's. I for one am glad that Mr. Hiltzik did not spend very much of the book in explaining the technology that was developed for that would have distracted from the account. He did describe the essence of what was being developed in a brief, very excellent and informational manner--enough to let the reader know its importance. The book represents a milestone in relating the events that have brought us to our present state in the computing industry. Kudos to Mr. Hiltzik for a fine job of writing!
- Bewertet in Deutschland am 5. Mai 2000I, like another reviewer, came across this book because it was mentioned in the New New Thing. I picked up and read the book because I've long been interested in Xerox PARC, and how it came to be. I was rewarded with an interesting, and seemingly thorough story about the people, motivations, and resources that came together at PARC.
I enjoyed the detail presented in the background material about the people and circumstances that came together to found PARC. There's a lot of good stuff about so many of the seminal minds and ideas that made much of the computing environment that we use today possible. I believe that most of the major breakthrough inventions that came out of PARC are written about, including the background, people, and stories surrounding them. If you are interested in the history of computing and invention, this is wonderful, fascinating stuff.
I expected more material about how and why Xerox missed so many opportunities to capitalize on the inventions created in this extroadinary place. To be fair, however, the story may be as simple as presented. The author also debunks the myth that Xerox didn't reap any reward from inventions that came out of PARC. But woven throughout the text and stories in this book is a case study about innovation within large companies, and how it is actively killed.
Again, I very much enjoyed this book. The stories that I knew little about before reading it are now much more clear. I found the stories fairly presented and free of jargon.
- Bewertet in Deutschland am 10. April 1999I've read almost all of the so-called business books about the hi-tech phenomenon, and this one sets a new standard for comprehensiveness and readability. The amount of detail is incredible, while the flow of the writing style is easy and smooth, making it an extremely entertaining and educational read.
Most books in this genre either insult the technical reader by explaining every little element, or they are so saturated with technology that they fail to convey the business lessons. This book treats both subjects equally well, as it should; this is one of the best examples of how business and technology tried to come together and failed. Xerox didn't just fumble the ball: politics and good-intentioned business acumen prevented the technologies from being allowed to flourish, and this behavior can still be seen today with many other companies who are married to one line and then fail to make the changes necessary to react to new conditions.
Much of the book is also filled with amusing anecdotes, some of which are technical (PARC building a PDP clone because Xerox wouldn't pay for a real one) and others of which are personal (alligators in the bathtub has an almost urban legend quality). It is a truly enjoyable read.
There are also some very minor problems, such as the author's dependancy on the subjects for information about their own technologies (I can tell that Metcalfe inserted the "inferior" adjective with regards to Token Ring), and there were also some very minor editorial problems like missing words and so forth, but these do not diminish the overall quality of the work.
Spitzenrezensionen aus anderen Ländern
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TorchBewertet in Kanada am 10. November 20245,0 von 5 Sternen Great Overview
great read .....although not that many years ago, but shows how fast history is rewritten with technology companies.
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Paul BergerBewertet in Australien am 29. November 20222,0 von 5 Sternen Print quality
The print quality of this books makes it very difficult to read. The text is very blurry which is ironic considering subject matter
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Watford1975Bewertet in Großbritannien am 20. Januar 20165,0 von 5 Sternen Fascinating insight into one of the worlds biggest ever corporate screw-ups.
Fascinating insight into one of the worlds biggest ever corporate screw-ups.
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James J. HorningBewertet in den USA am26. März 19995,0 von 5 Sternen A gripping tale about historic computing research.
If you read only one book about research management, researchers, or computing research this year, this is the one to read.
Dealers of Lightning is the story of the seminal first 13 years of Xerox's famed Palo Alto Research Center, a period in which PARC developed laser printers, the ethernet, internets, networked personal computers, the client-server model, bitmap displays, icons and graphical user interfaces, the desktop metaphor and overlapping windows, and various other foundations of the computing world as we know it today. But this is not primarily a book about technology -- it is about the people who generated it: How they were brought together, how they interacted, and finally, how they dispersed.
Michael Hiltzik is a reporter for the Los Angeles Times, and he has clearly done his homework. He seems to have talked to all the major (and many of the minor) figures involved, read everything that has been written on the subject, and understood most of it. There are ample footnotes, source citations, glossary, and acknowledgements. Some of his accounts are as close to definitive as we are ever likely to see. For example, his story of the famous demos for Steve Jobs that had such an influence on the Lisa and the Macintosh (while recognizing that participants recollections conflict) has more information about them than I was able to gather while at PARC.
As an "unindicted co-conspirator," neither interviewed by Hiltzik, nor mentioned by name (although I was close to the epicenter for the last half of the book's time span), I have both inside information and personal biases. I spotted a few small factual errors, and in some cases my interpretation of events is different than Hiltzik's. Nevertheless, he has done an amazingly good job of capturing the gist. This book is more complete, more accurate, and more nuanced than Smith and Alexander's Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer.
Hiltzik is an excellent writer, and the book is a page-turner (even when you know how it ends). The plot is gripping; the cast of characters large and interesting. Parts of the book are too incredible to be published as fiction. I stayed up well past my bedtime three different nights, repeatedly promising myself I'd read "just one more chapter."
My main complaint is that the book is so crowded with people and events that almost all the characters come out one-dimensional, often associated with a single recurring tag phrase. Bob Taylor at least gets a two-dimensional treatment, but it is too often through the eyes of his (numerous) enemies; the admiration and loyalty he inspired in many others is frequently remarked on, but never explained.
The book is littered with insights about research and technology transfer -- both from the characters in the book and from Hiltzik. There are stimulating comments on what worked, and what did not, and why. Of course, I don't agree with all of them, but formulating convincing counter-arguments can be quite challenging and instructive.
I particularly recommend the Epilogue, "Did Xerox Blow It?" Unfortunately, it really needs to be read in the context of the entire book. I first tried reading it out of order, and it didn't have the same force.
Hiltzik discusses fairly even-handedly Steve Jobs's claim that "Xerox could have owned the entire computer industry today. Could have been, you know, a company ten times its size. Could have been IBM--could have been the IBM of the nineties. Could have been the Microsoft of the nineties." After weighing the pros and cons, Hiltzik concludes that it's not clear that Xerox could have ridden the tiger to that kind of success -- even if it had avoided all its known blunders.
Hiltzik also points out that laser printing alone repaid the cost of PARC many times over, and that no company can expect to exploit every worthwhile thing that comes out of a research laboratory.
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Sameer KumarBewertet in Indien am 23. April 20214,0 von 5 Sternen Utterly fascinating. A brilliant book
This is one of the most fascinating books I've read in the last few years. For anyone interested in how technology developed from the 1960s to the 1980s, and getting to know the fabulous cast of characters who pushed development, this book is an absolute must-read. Do note, however, that it's a substantial piece of work and most readers will need to invest a fair bit of time - and put in some effort - in order to fully comprehend each chapter thoroughly. Personally, I enjoyed it a lot. Highly recommended 👍👍

