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Donald A. Norman
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The Invisible Computer (MIT Press): Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution Taschenbuch – 18. August 1999

Englisch Ausgabe von Donald A. Norman (Autor)
3,4 3,4 von 5 Sternen 19 Sternebewertungen
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From "Science Finds, Industry Applies, Man Conforms" (motto of the 1933 Chicago USA World's Fair)to "People Propose, Science Studies, Technology Conforms" (Donald Norman's person-centered motto for the twenty-first centuray).

Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.

In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology lastthe opposite of how things are done now.

Vorherige Folie der Produktdetails
  1. Seitenzahl der Print-Ausgabe
    316 Seiten
  2. Sprache
    Englisch
  3. Erscheinungstermin
    18. August 1999
  4. Lesealter
    Ab 18 Jahren
  5. Abmessungen
    22.73 x 15.21 x 1.83 cm
  6. ISBN-10
    0262640414
  7. ISBN-13
    978-0262640411
  8. Alle Details anzeigen
Nächste Folie der Produktdetails
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Produktbeschreibungen

Amazon.de

While Donald Norman acknowledges in The Invisible Computer that the personal computer allows for "flexibility and power," he also makes its limitations perfectly clear. Currently, computer users must navigate a sea of guidebooks, frequently asked questions (FAQs), and wizards to perform a task such as searching the Web or creating a spreadsheet. "The personal computer is perhaps the most frustrating technology ever," he writes. "It should be quiet, invisible, unobtrusive." His vision is that of the "information appliance", digital tools created to answer our specific needs, yet interconnected to allow communication between devices.

His solution? "Design the tool to fit so well that the tool becomes a part of the task." He proposes using the PC as the infrastructure for devices hidden in walls, in car dashboards, and held in the palm of the hand. A word of caution: some of Norman's zealotry leads to a certain creepiness (global positioning body implants) and goofiness (electric-power-generating plants in shoes). His message, though, is reasonably situated in the concept that the tools should bend to fit us and our goals: we sit down to write, not to word process; to balance bank accounts, not to fill in cells on a spreadsheet. In evenly measuring out the future of humanity's technological needs--and the limitations of the PC's current incarnation--Norman presents a formidable argument for a renaissance of the information appliance. --Jennifer Buckendorff

Pressestimmen

Don Norman has established himself as high technology's leading thinker on user interfaces and on why PCs are too complex.

―Wall Street Journal

...the bible of 'post-PC' thinking.

―Business Week

Produktinformation

  • Herausgeber ‏ : ‎ MIT Press; New ed Edition (18. August 1999)
  • Sprache ‏ : ‎ Englisch
  • Taschenbuch ‏ : ‎ 316 Seiten
  • ISBN-10 ‏ : ‎ 0262640414
  • ISBN-13 ‏ : ‎ 978-0262640411
  • Lesealter ‏ : ‎ Ab 18 Jahren
  • Abmessungen ‏ : ‎ 22.73 x 15.21 x 1.83 cm
  • Kundenrezensionen:
    3,4 3,4 von 5 Sternen 19 Sternebewertungen

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Donald A. Norman

Donald A. Norman

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Spitzenrezensionen aus Deutschland

  • Kathy E. Gill
    4,0 von 5 Sternen Best for its explanation of infrastructure goods
    Bewertet in Deutschland am 28. Januar 1999
    The historical case studies are fascinating -- but the best chapter, in my opinion, has little to do with "information appliances" and much to do with the nature of monopoly systems.
    I'm educated as an economist and found Norman's descriptions of an infrastructure market (historically the 'natural' monopoly market of power and telephone companies) a compelling read -- and a must read for anyone following the DOJ-MSFT trial.
    While I agree with his premise that the machines need to become 'simple to use' -- I'm still having trouble seeing lots of individual "appliances." However, I think the iMac may have captured some of Norman's philosophies.
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  • dean_kagawa@hp.com
    5,0 von 5 Sternen If you want to take a step back from using PCs.......
    Bewertet in Deutschland am 22. Oktober 1998
    A very good book, in a very easy to read style. The author makes a number of good points about why PCs are such pigs to use. I've personally always felt that PC stood for "pig computer". I have always believed that where we are today with computers is where the automobile was in the early 1900's. Back then, you had to be part machinist, part chemist, part electrician, part mechanic, to run and keep your auto running. Today, you have to be part OS expert, part networking expert, part hardware hack, and part wizard to run and keep your computer running. The author uses a number of excellent models to show in the past how technology has disappeared to make our lives easier today. Thanks for a very good book.
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  • Bruce McCarthy
    3,0 von 5 Sternen Read the introduction and the appendix
    Bewertet in Deutschland am 16. Dezember 1998
    The book is persuasive in its central argument that today's PC is overgrown, difficult to use, and suffers from its fundamental architecture as a multipurpose device. The point is made adequately in the introduction and first chapter, however, and the rest of the meat of he book just belabors the point, often repeating the same points in the exact same words.
    The appendix on examples of information appliances is fun, though, as he finally gets to what he thinks will be the next generation of devices to replace the PC.
    Also, I sometimes found his arguments about market forces and the business model of the technology industry simplistic, even naive. I found it hard to believe at times that he worked at Apple all those years.
    Still, I enjoyed skimming it.
    Eine Person fand diese Informationen hilfreich
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  • David Lenef
    4,0 von 5 Sternen Rambling but inspirational
    Bewertet in Deutschland am 21. Januar 2000
    The book is a rallying cry for the technology industry, a call to arms for the geek troops. Sure, the writing is like a beta version that the publisher decided to go live with, but the essential concepts and emotion come through loud and clear.
    Norman builds a solid foundation for his arguments, citing historical cases and several written works. The book was a fun, easy read. When I finished Invisible Computer, I felt the same sort of illumination and clarity that came after reading Alan Cooper's About Face.
    His vision of ubiquitous information appliances and devices will undoubtedly come true in ways none of us can imagine. But what will become of the PC? Will I have 100 individual devices replacing the 100 software programs I have installed? Hardly. But the book doesn't really address the ongoing need for a general purpose computer.
    In the end, I would recommend this book to anyone involved in technology. It definitely altered my personal perception of where tech products have come from and where they are headed. Time will tell if his ideas are strong enough to truly help shape the future of software and product development.
    2 Personen fanden diese Informationen hilfreich
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  • Stephen van Egmond (svanegmond@home.com)
    2,0 von 5 Sternen Way too long for the central argument
    Bewertet in Deutschland am 29. März 1999
    Donald Norman seems to have taken up a position like that of Eric S. Raymond of Open Source, but in usability. This is a business-argument pitch for information appliances. It draws very heavily in its early chapters from the book "Inside the Tornado", I think by Moore.Inside the Tornado was a book adopted as Marketing Bible by my previous employer, an entrepreneurial venture in the digital imaging industry that may yet sink, but not because of the book. Inside the Tornado is right, but if you've absorbed it, you'll be irritated with the first half of this book.For people who read and appreciated his earlier books and are looking for interesting theoretical or experimental stuff on or near the topic of cognitive science will be disappointed. Don't buy this book for that reason.If you have only a weak grasp of information appliances, what they are, and why they're good, you will want to read this book.I wish someone else wrote this book, though.
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  • Peter Baston
    5,0 von 5 Sternen Required reading for Every CIO
    Bewertet in Deutschland am 29. September 1999
    As usual Don Norman brings absolute logic and clarity to the ever confusing IT world. ---This book should be required reading for every CIO ---- Pure unadulterated 1 million % LOGIC. --- Worth its weight in Gold, like all his other great works
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  • Detlev Fischer (sa6a029@rrz.uni-hamburg.de)
    3,0 von 5 Sternen Valuable insights but a bit verbose
    Bewertet in Deutschland am 23. November 1998
    While I fully agree with the thrust of Don Norman's book and find it entertaining and easy to follow, I also think it is somewhat verbose - but perhaps I am already too familar with many of the usability arguments. There are many reiterations. At times you think, when the hell will he get to the point? On page 4 you read: "For my purposes, the story of Thomas Alva Edison is the most relevant; he played a major role in many of those early information industries.." (yes yes go ahead); a few paragraphs later you read "Edisons's story is a great place to start. In many ways, Edison invented the high-technology industry.." - this is what sends me into skimming and skipping mode. You are beginning to suspect the book hasn't quite received the final trim. Nevertheless, well worth reading.
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  • frumiousb
    4,0 von 5 Sternen Important book for the IT industry
    Bewertet in Deutschland am 23. November 1999
    An interesting book from somebody who is obviously a very smart guy. I'm willing to follow most of his arguments *because* he seems like a very smart guy and because, at times, he seems to have a lot of evidence to back up his ideas. The weakest points in his book for me, however, are the times where he's trying to an extend a metaphor without proper back-up in the way of solid evidence, but he still tries to present it as objective. Well-written, despite any flaws, and raises some fascinating issues about our technology business.
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  • Amazon Customer
    5,0 von 5 Sternen Five Stars
    Bewertet in den USA am21. Mai 2018
    Verifizierter Kauf
    excelent price and excelent quality.
    great book to have a good vision about technology and user experience
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  • Hugo
    1,0 von 5 Sternen The item was never delivered
    Bewertet in Großbritannien am 5. April 2012
    Verifizierter Kauf
    I've made multiple book orders from different shops, and AwesomeBooks was the ONLY ONE that sent me this message 4 months after i made the purchase:

    The book was returned to us by the postal carrier with explanation 'Not called for'.
    This indicates the postman attempted delivery but was unable to reach you when someone was home.

    The postal carrier didn't called me, emailed me or anything.
    All books bought in other shops were delivered except the one bought here. I will never buy anything from AwesomeBooks anymore.
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  • Maria Clara Martins
    1,0 von 5 Sternen Scribbled and folded pages
    Bewertet in Großbritannien am 12. August 2013
    Verifizierter Kauf
    Book is NOT in the promised good condition.
    Folded pages and pen scribbles in many places.
    The book has a folding mark.
    Melden
  • Kathy E. Gill
    4,0 von 5 Sternen Best for its explanation of infrastructure goods
    Bewertet in den USA am28. Januar 1999
    Verifizierter Kauf
    The historical case studies are fascinating -- but the best chapter, in my opinion, has little to do with "information appliances" and much to do with the nature of monopoly systems.
    I'm educated as an economist and found Norman's descriptions of an infrastructure market (historically the 'natural' monopoly market of power and telephone companies) a compelling read -- and a must read for anyone following the DOJ-MSFT trial.
    While I agree with his premise that the machines need to become 'simple to use' -- I'm still having trouble seeing lots of individual "appliances." However, I think the iMac may have captured some of Norman's philosophies.
    Melden
  • Exmonkey
    2,0 von 5 Sternen Incredibly boring but got me through my course
    Bewertet in Großbritannien am 20. Januar 2000
    Verifizierter Kauf
    In common with both of his that books I've had to read as part of my multimedia technology course The invisible Computer is a long winded and repetative account of how the world of computers should be, in Norman's opinion. I am glad to pass my course, and also glad to not have to read Donald Norman's books again. PS Anyone want to buy two slightly used editions?
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