Winograd brings together a mix of software designers, computer scientists, graphic artists, architects, scientists, and consultants, and their conceptions and methodologies for software design. Each describes their design situations from his or her position of expertise. Each of the "designers" has a similar message, ease of use and interaction must be relevant to the user, not only to the hierarchical structure of the software. Another point in the book is, if software is designed in such a way as to have the user append knowledge, as opposed to throw all daily logic of how things work in their world out the window, the learning curve for new software would be minimal.
The designer's involvement needs to be invoked from the beginning of the software project, and should not be considered as just a "final coat of spray-on aesthetics". Thought and design energy need to be given towards the capabilities of identifying the skill level and needs of the user, so that the user can accomplish his or her tasks while enduring the least amount of frustration. Hopefully the user will also learn something through his or her experience with the software, which would then bring them up to a new level of mastery. The use of design teams, with members encapsulating differing points of view, is emphasized as a successful methodology for the development of such software applications.
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