The photography social media is abuzz these days with a new myth—that of the “Rockstar” photographer. A fledgling shooter can easily get the impression that the ticket to success is to become one of these fashionable icons—heavy on style, light on skill—who seem to spend more time in front of the camera than behind it. But the Rockstar myth is hurting a profession that already faces daunting challenges.
The inconvenient truth is that it’s harder than ever to forge success as a professional event photographer. That’s why it’s critical to learn the real skills and secrets that will help you succeed day to day. Not the motivational, “Buy a BMW and believe in yourself” stuff, but the hands-on, practical principles that generate business in the real world.
The Rockstar myth is not unique to photography. In the Internet-driven world we live in, it’s hard to thrive in any field. Economies are tough and global competition is ruthless. It is tempting to look for easy, sexy shortcuts to success. Because of that, a huge cottage industry has erupted, filling freelancers and small businesspeople with hopes that if they only take this course or that seminar, they, too, can enjoy six- or seven-figure lifestyles. Most of the people offering the seminars are not real successes themselves.
This book is the antidote to that puffery. Interestingly, it is written by one of the few actual “rockstars” of the photography business, Gary Fong. He earned millions in wedding photography before retiring at 42. But he didn’t do it by reciting affirmations, buying a BMW, or changing his wardrobe every six months and blogging about it. He did it by applying the valuable principles and trade secrets he shares in this book.
So You Want to Be a Rockstar Photographer is for new professionals, passionate hobbyists, “mom-tographers,” and anyone interested in learning more about how to thrive in the real world of event photography. What you may discover, if you read this book, is that when you stop trying to be a rockstar, and start focusing on the process of being a thoughtful, client-centered pro, you just might become an outstanding success.