- Gebundene Ausgabe: 228 Seiten
- Verlag: Bloomsbury Publishing PLC (3. Oktober 2006)
- Sprache: Englisch
- ISBN-10: 1596910003
- ISBN-13: 978-1596910003
- Größe und/oder Gewicht: 14,7 x 2,3 x 21,6 cm
- Durchschnittliche Kundenbewertung: 1 Kundenrezension
- Amazon Bestseller-Rang: Nr. 1.695.573 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Yes You Can!: Behind the Hype and Hustle of the Motivation Biz (Englisch) Gebundene Ausgabe – 3. Oktober 2006
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“By turns hilarious and absorbing, Yes You Can! is one part exposé, one part meditation on the curious conviction of so many Americans that all they need to change their lives is a good talking-to, and on the touching personal dreams that so often underpin that belief.” ―Scott Turow
Über den Autor und weitere Mitwirkende
Jonathan Black was managing editor of Playboy for sixteen years and before that, executive editor at GQ. He is a contributor to many national magazines as well as the New York Times. He lives in Chicago.
Naja, stattdessen blickt der Autor hinter die Kulissen dieses Geschäftsfeldes und zeigt, wie untalentierte Leute versuchen, groß rauszukommen, dabei natürlich scheitern und trotzdem Geld damit verdienen, weil sie anderen diese vermeintlich spektakuläre und motivierende Geschichte erzählen. Es ist halt ein Beruf wie alles andere auch ' aber eher vergleichbar mit dem eines Schauspielers als mit dem eines Experten.
Ich denke, das ist, was uns Jonathan Black sagen möchte.
Ich möchte noch dazusagen, dass es trotzdem ein interessantes und gut geschriebenes Buch ist, nur halt nicht das, was ich erwartet habe.
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What amazed me was Black's detailed history of the way Thomas Leonard, founder of CoachU and the coaching revolution that followed, came directly from Landmark. Few people (and fewer authors) recognize that coaching transformed group programs to one-to-one, in the process creating a marketing bonanza.
Black stops short of articulating how coaches work to transform lives - mostly by creating "accountability" and encouraging clients to lose self-limiting beliefs. Some find the system amazingly helpful for productivity; others come to resent the coach as an intrusive nanny.
In his last chapters, Black questions how motivational speakers get booked, going down a depressing trail of audition tapes and rejections. Speaking, he is told, starts with Toastmasters.
Frankly, I think professional speakers send everyone to Toastmasters just to get them out of their way. It is important to emphasize that chapters vary enormously and your own chapter may differ greatly from the one Black joined. My chapter holds several experienced speakers, including professional speakers. I do share some of Black's frustrations. It's fun to create and deliver a 7-minute speech, but this experience doesn't really prepare you for delivering a half-hour dinner talk or a 90-minute workshop. And there's no natural progression from Toastmasters to professional speaking. The happiest Toastmasters are those who seek nothing more than a pleasant meeting experience and those who begin with fear of speaking and enjoy their new-found confidence.
I'm definitely recommending this book to anyone who seeks a deeper understanding of the group of phenomena loosely classified as the motivation biz. I'm especially impressed by the way Black unifies a group of seemingly diverse phenomena: coaching, motivational speaking, even the popular TV show Wife Swap.
My only suggestion would be to contrast these motivation hustlers to the mainstream therapy field. Legally and socially, we give preference to "licensed therapists." But should we?
Dr. Ruth (the sex therapist) used to acknowledge her lack of credentials, saying clients tended to overrate the advice received from licensed, white-coated "professionals." They'd be more likely to question an unlicensed source and therefore less likely to trust someone who turned out to be incompetent. She had a point.
In her book, Cult of Personality, Annie Paul demonstrates that tests administered by licensed mental health professionals have no basis in science. Myers Briggs has gained widespread mainstream acceptance. Rorschach tests can be used by the courts to make life-changing decisions. Accredited universities often include these tests in the counseling curriculum prescribed for students who want to be licensed.
A number of models held by mental health professionals have been discredited. A New Yorker article noted that the received wisdom of trauma counseling -- get victims to relive their pain -- has no scientific basis. Indeed, academic studies have had difficulty finding evidence of success for conventional therapy. Studies comparing trained therapists with briefly-oriented graduate students find little difference in outcomes.
I believe we should be concerned about the hype and hustle Black describes so well. But to be fair, we shouldn't compare these trends to some imaginary scientific gold standard that prevails in mainstream therapies. Rather we should recognize they're meeting a need of many contemporary citizens of the western world: a desire for help to navigate an increasingly complex world with a wide array of options, combined with a refusal to accept a one-down position and mental illness "diagnosis." They want to be clients, not patients, and with good reason.
This includes a spectrum of those who barely scrape by at one end and others who are multimillionaires at the other. He portrays how difficult it is for meeting planners or corporate management to prove a definite return on investment (ROI). Nevertheless, there are probably dozens of other corporate activities where return on investment is either not measured were impossible to quantify, yet these practices persist.
What makes the book also absorbing is the concluding section, where Black joins a Toastmasters group and becomes an apprentice at motivational speaker himself. He does not expose the speakers as charlatans, nor does he deify them. He does seem to indicate that, in order to be a sought-after motivational speaker, you must have some kind of "hook" as well is fairly polished communication skills.
An entertaining read about self-help gurus, corporate coaches, and wannabe motivational speakers.
This experience turned me off on motivational speakers.
Then I heard the author Jonathan Black talking about his book on NPR--and I was curious about the "hype" stuff. Yes You Can! is about speakers--and the companies who pay them big bucks.
Black gave some fascinating history of the well-known speakers, the business of speaking and how certain people got involved. Some became speakers because they were Olympians (some won, some lost)--and many others who were able to turn personal experience into a talk that inspired people.
Entire chapters were devoted to each of these groups Black experienced:
-- Coaching (Thomas Leonard started coaching in 1992).
-- Landmark Forum (3-day week and ongoing events).
-- Toastmasters (and his visits to various groups and his own quest to be a speaker) Women joined in 1973--now 10,000 clubs and 200,000 members worldwide.
-- National Speakers Association's (NSA) big meeting in Phoenix as well as other training and evaluation events.
A lot of the book is about RETURN ON INVESTMENT (ROI) for the company who paid $15,000 for a keynote, the employees who attended--and for the bottom line. Did that speaker's message motivate the employee and company to change? How do you measure that? How long did the inspiration last? Would they hire that speaker again?
Motivational speeches are all about the idea of change--the great American addiction.
Armchair Interviews says: If you have ever wanted to be a speaker, this book gives a lot of very interesting information and insight into that business and the opportunities--and your competition for the corporate dollar.
I'm glad it was Jonathan Black who finally wrote it. Black not only introduces us to some of the giants on the speaker circuit, he even takes us back in time for some informative context and perspective. And he does so with an inquisitive journalistic eye and a lot of heart. No doubt this journalistic background gives the book balance (no mudslinging here). It also makes him a worthy guide -- our sort of universal proxy who hits all the right notes and doesn't miss a detail. At moments I didn't know whether to laugh or cry.
So will this book help you next time you find yourself in a bookstore staring bug-eyed at a new self-help book and claiming to be THE book that, unlike all those other books, will finally make your star rise, think of Yes You Can! It'll remind you that, thanks to Black, you now know more than you think you do.
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