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The Writer's Advantage: A Toolkit for Mastering Your Genre (Englisch) Taschenbuch – 27. August 2014


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Amazon.com: 4.8 von 5 Sternen 22 Rezensionen
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Reap New Advantages from The Writer’s Advantage 13. Februar 2015
Von John Howard Prin - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Are you an author ready to try a fresh approach to writing stories? Ms. Scheer takes a running leap at a new way of advising storytellers who are hoping to succeed in today’s fragmented marketplace – what she calls the “transmedia universe.” She uses an unorthodox methodology of her own design that’s not based on advice about the craft of writing, like new tricks for creating better dialogue. Her expertise sheds light on the challenges facing serious writers, yet does so from the end point of the creative journey instead of the early development phases of a new story.

When authors know ahead of time how to navigate their chosen genre in this maze of transmedia platforms and styles––television, Internet, e-books, Netflix, mobile devices, Play Stations, and combinations of these––they earn the keys to success.

Helping authors go about creating authentic, perhaps even game-changing projects is her passion. Think Hunger Games, Harry Potter, 50 Shades of Grey, Breaking Bad, The Sopranos, and many more. For example, how does a screenwriter/author who is aiming to reach millions of viewers/readers answer three basic questions:
1) Why make (publish) this? 2) Why make (publish) this now? 3) Who cares?

If you have a project in the works, are you able to provide compelling answers? If not, your baby will wallow in obscurity and your writing goals will most likely fail.

Another example. Can you name the “quintessential text” of your genre? Let’s say you’re drafting a vampire tale, would you reply Dracula (classic) or Twilight (contemporary)? Or what if you’re drafting a psychological thriller, would you reply Psycho (classic) or Scream (contemporary). Studying these texts is essential because every genre––and sub-genre––has its archetypal stories that either defined, or redefined, the genre (think Romance, then Historical Romance, then Amish Romance). Understanding the traits and trends of your genre, including projects involving a second genre where you are mixing two genres into a hybrid genre of your own invention, is vital to creating a crossover triumph.

Achieving mastery of these and several other aspects of the way you design your stories to fit in today’s chaotic mix of transmedia niches is the sweet spot you’re seeking. Pleasing and satisfying viewers and readers is no small task. Ms. Scheer uses insights from dozens of well-known works to demonstrate her points along with practical checklists and criteria for measuring the “wonderment” of one’s project (an essential ingredient!).

Q: As an aspiring writer, is it to your advantage to read The Writer’s Advantage?
A: Yes. Do so, and your viewers and readers will love you.
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Read this book before writing yours. 24. November 2014
Von Forris B. Day - Veröffentlicht auf Amazon.com
Format: Taschenbuch
“The Writers Advantage: a Toolkit for Mastering Your Genre” by author Laurie Scheer is an outstanding book. It teaches storytellers how to add elements to their story and understand their genre, whatever that genre is. It's a book that covers writing overall. Whether you write screenplays, novels, plays, web-series or short stories you will glean information that will make you write better.

Here is a breakdown of the book. It's divided into three sections. Kind of a “before your write, while you write and after you write” layout to it. Section one entitled “Know What Has Been Done Before”. In this first phase of the book Scheer encourages you to fully understand what you are writing and why. She covers such relevant topics such as transmedia. Think about what Disney does when they release a movie. They make books, video games, comic books...you name it, that is transmedia. You will analyze how today's audiences ingest media and why you should care.

Section two called “Arming Yourself”. Here you will begin to write your project and really nail down the genre, focusing on creating something unique. You're forced to ask lots of questions of your story. By answering these questions, your story becomes focused and more interesting. You'll learn about elements you need to add to the tale. You will do lots of research. (a.k.a. watch shows within your genre so that you will fully understand the principles and formulas of it.) If you do all the exercises in this section you should pretty much be an expert in the genre you are writing in or about.

Section three “Getting Your Work Out into the World” is the shortest section in the book but still covers lots of ground. This is the part of the book where you go out and market what you've written. Learn how to prepare for meetings, what you need to have when taking a meeting and tips on pitching. It goes over the business side of writing.

“The Writers Advantage” is a quick read, yet it's absolutely loaded with information to keep you on track and laser focused. I recommend reading the book straight through first, then go back again, but slowly. This time do the exercises and research Scheer recommends. By reading it once through I believe you will be able to comprehend the big picture and the second time through you will be much more focused on your goal as a writer.

It can be used as a reference book too. Read the “How to Use This Book” section and it goes into great detail which sections you should read depending on where you are at with a writing project. Think of this book a toolkit. It is truly that. You will acquire tools to become a better writer no matter what you pen. I dare say by using the tools in this book your grocery list will become more exciting to read. OK...that may be a bit of an exaggeration, but nonetheless your writing WILL improve and you will be one step closer to being the successful writer I know you want to be.

Review copy supplied by MWP.
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen No More Secrets 15. September 2014
Von cynthia comsky - Veröffentlicht auf Amazon.com
Format: Taschenbuch
To paraphrase Laurie Scheer's 'Three Questions for Writers': Why make this book? To enlighten and candidly assist writers to understand the secrets that have been locked behind closed story development doors forever and how to navigate the road to success. The author has provided a toolbox and a way to "take control of your writing destiny," with enormous first-hand information and understanding. Why make this book now? Because it's needed! It's been missing for years. This book is certain to become a coveted document translated into many languages for writers all over the world. The myriad of tools inside the toolbox is destined for the writer's computer for instant ready reference. The Writer's Advantage sets the reader on the way to becoming their 'own private development department." Who cares about this book? Everybody who is a writer or desires to become a writer. The secrets are out of the box, written by a person who has been through the doors and maneuvered through the trenches. The only thing missing from this book is what to wear on the day of your meeting and the shortest distance from your home or office to the place of your meeting so that you're a few minutes early.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Superb 6. August 2014
Von Dave Watson, Editor, Movies Matter - Veröffentlicht auf Amazon.com
Format: Taschenbuch
This book is a must. For this day and age with content in across mediums, author Scheer shows why and how to research story history by genre, and what has achieved cult and wide audience followings. Then she arms you with essential tools to craft your story, posing questions along the way so the creator finds out what kind of artist they are. Take chapter eleven: "Check Listing Your Authentic Material." You're able to "identify traits unique to your text," "mass production history of your genre," and shown how to judge levels of audience acceptance of your genre. This book gives you structure, and does more. Scheer inspires, and reveals what has inspired in the past and held true for the works of writers across all genres, which is what creators need.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Writer's Advantage elevates a writer's storytelling power 16. September 2014
Von Christine DeSmet - Veröffentlicht auf Amazon.com
Format: Taschenbuch
This book needs to be on every writer's shelf alongside books we all know and love by the likes of Vogler, Seger, Field, and Snyder, among a few others. It's a superb journey that shows a writer how to be original and how to know when you're original and fresh with your idea for a script or novel. This book STRENGTHENS your plot ideas and character ideas. Though written primarily for scriptwriters, novelists will also feel the center of their earth moved a bit by this book. I loved the exercises; they were meaningful, simple and elegant, as well as eye-opening. I write both scripts and novels, and I teach writers in those fields as well; this book is one I'm recommending to every writer and fellow teacher. --Christine DeSmet, author, Fudge Shop Mystery Series, screenwriter, writing instructor
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