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From Worst to First: Behind the Scenes of Continental's Remarkable Comeback von [Bethune, Gordon]
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From Worst to First: Behind the Scenes of Continental's Remarkable Comeback 1 , Kindle Edition

3.8 von 5 Sternen 33 Kundenrezensionen

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Produktbeschreibungen

Amazon.de

What do you do if you're running the worst airline in the country,one that customers hate and that's been through Chapter 11 twice in the last 10 years? If you're lucky, you'll call Gordon Bethune. Before Bethune arrived, Continental had been ravaged by the likes of Frank Lorenzo and airline deregulation--it was considered the laughingstock of the airline industry in the United States. Under Bethune's leadership, Continental turned itself around to become one of the most respected and reliable airlines in the industry. From Worst to First describes how Bethune, with a lot of luck and the right combination of people, was able to transform Continental from an also-ran into an award-winning company. --Harry C. Edwards

Amazon.com

What do you do if you're running the worst airline in the country,one that customers hate and that's been through Chapter 11 twice in the last 10 years? If you're lucky, you'll call Gordon Bethune. Before Bethune arrived, Continental had been ravaged by the likes of Frank Lorenzo and airline deregulation--it was considered the laughingstock of the airline industry in the United States. Under Bethune's leadership, Continental turned itself around to become one of the most respected and reliable airlines in the industry. From Worst to First describes how Bethune, with a lot of luck and the right combination of people, was able to transform Continental from an also-ran into an award-winning company. --Harry C. Edwards

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 824 KB
  • Seitenzahl der Print-Ausgabe: 308 Seiten
  • Verlag: Wiley; Auflage: 1 (24. August 2007)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B000SEQUZ2
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Screenreader: Unterstützt
  • Verbesserter Schriftsatz: Aktiviert
  • Durchschnittliche Kundenbewertung: 3.8 von 5 Sternen 33 Kundenrezensionen
  • Amazon Bestseller-Rang: #430.315 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Kundenrezensionen

Top-Kundenrezensionen

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the book came just on time, but this is understandable, because it is an american book and not so often required in germany. i was quite satisfied with the price of the book as amazon was so kind and did not charge anything for the dispatch. the book has given me an insight of how to think about situations in life.
yours sincerely,
henry gatzweiler
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Anybody who has been in the workforce a few years will bond with Gordon Bethune's central message: "It's about people, and nothing but people." Who among us hasn't worked for the secretive sociopath, or the authoritarian arse? These are the creeps whose subordinates are constantly looking over their shoulders rather than at their work at hand. These were the types who created the revolving-door syndrome at Continental's corner office. Let's face it, no matter how big the company, the poop invariably filters down to the rocky bottom, which was exactly where Continental was. It even had employees yanking company insignia off their uniforms before leaving work. Enter Bethune. His solution was simple. Burn the company s.o.p. manual and start over with the Golden Rule. He started to treat employees as human beings to see if they reciprocated. They did. He gave them latitude in decision-making to see if they could resolve problems on the spot. They did. He told them what was wrong, and asked for their patience and help to fix it. He got it. He gave them a timetable and, ever since, he has been meeting or beating his deadlines. Finally, he rewarded employees for a job well done. Mr. Bethune's account initially seems a trifle pretentious. Frank talk often does. On the other hand, he openly admits that he merely used basic horse sense with everyone he worked, eschewing "business-grad" consulting malarkey. "Suddenly," he exclaims, "our employees are running a good airline." Speaking of business grads, Bethune's wonderfully-prosaic effort is an all-the-more-reliable gauge to the real world of business in that he is a career sweathog. He learned it all in the trenches, rather than hire ivory-tower pretenders who took notes from the pressbox. Any supervisor who has wondered about high employee turnover should read this book.
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Gordon has written management book for the 21st century in a style that's all his own. Although he's clear to point out the ideas aren't new, Gordon's storytelling style offers a fresh, unique perspective for today's managers.
Using clear, simple language that anyone can understand and relate to, Gordon explains how his real-life experiences led him to the management theories that made Continental an overwhelming success. You don't have to be an executive to benefit from executive insight. This book shares the ideas and leadership abilities that make Gordon worth his executive salary -- ideas that work just as well for managing 4 people as 40,000.
Because he's my uncle, I know these stories are authentically told. It was especially fun for me as a relative to see how much of his personality is communicated in the book. Nothing can substitute for meeting Gordon, but the book is a good start!
From Worst to First is best viewed as a coaching or teaching tool. When teaching, repetition is often the rule, and you'll find that here. It can be a slight interruption if you're not actively involved in coaching a team, but if you are, read a little of this book each day and see how many of the anecdotes and ideas you can apply to your own team. You'll be surprised at how much a crop duster's son has learned over the years!
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While I enjoyed the book, I cannot rate it higher because it is in many ways a work of fiction. As a frequent flier on Continental, I have witnessed a decline rather than improvement in the quality of service afforded passengers. Too frequently, business authors write books glorifying their success and business acumen, while the reported benefits are invisible to their customers. This is such a case.
Has the airline improved its bottom line. Yes. But that is because frequent fliers like myself don't have much of a choice if we live near a hub. This does not infer that we approve of the airline's service or treatment of its customers. As my neighbor on a recent flight commented,"if I had any choice, I would fly airline XYZ in a heartbeat."
If you would like to read a similar book by a CEO who did in fact turn his airline around (from a financial as well as customer perspective), try Moments of Truth by Jan Carlzon of Scandanavian Airlines. In this case, why buy the recipe if you don't like the food?
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I've personally endured Continental's problems in the early Nineties as a student coming back from college in Northern California to Guam every year. The total apathy was prevalent in every employee's facial expressions! Continental to me was the anthithesis of customer service. Incredibly, I have noticed the flip-flop changes during my recent flights on Continental -- via Continental Micronesia, an incredibly-together subsidiary based in Micronesia.
With easy, repeated themes throughout the book that boil down to the four basic ideas of Market, Finance, Product and Employees, Bethune weaves an incredible but credible story of probably one of the greatest turnarounds in history. His personal biographical information dotted through the book adds tangible, real-life lessons that seamlessly match up to his deep but simple philosophy of today's Continental.
I'm getting a copy to each of my senior managers. Hold off on the buzz-word-laden academic books. Buy the book and read it, at least a few times.
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