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The World is Flat: The Globalized World in the Twenty-first Century Paperback – 5 July 2007
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The beginning of the twenty-first century will be remembered, Friedman argues, not for military conflicts or political events, but for a whole new age of globalization – a ‘flattening’ of the world. The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal – and competitor – of the other. The rules of the game have changed forever – but does this ‘death of distance’, which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust? Friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand. The World is Flat is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer.
In his new chapters: 'If It's Not Happening, It's Because You're Not Doing It' and 'What Happens When We All Have Dog's Hearing?' the author explores both the benefits and disadvantages of the very latest developments in global communication. The emergent popularity of blogging, pod-casting, YouTube and MySpace enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of Internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality. On the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale. Identifying ours as 'The Age of Interruption', Friedman discusses the annoyance and dangers of BlackBerrys in meeting rooms, hands-free kits in conversation and using a phone or iPod whilst driving. In an age when we are always 'connected' via email or mobile phone how can we hope to concentrate on one thing without interruption? As expected the author has revitalised this new edition of The World Is Flat with timely insights into the nature of our flat world.
- Print length672 pages
- LanguageEnglish
- PublisherPenguin
- Publication date5 July 2007
- Dimensions12.9 x 2.8 x 19.8 cm
- ISBN-109780141034898
- ISBN-13978-0141034898
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About the Author
Product details
- ASIN : 0141034890
- Publisher : Penguin; Upd. and exp. ed. edition (5 July 2007)
- Language : English
- Paperback : 672 pages
- ISBN-10 : 9780141034898
- ISBN-13 : 978-0141034898
- Dimensions : 12.9 x 2.8 x 19.8 cm
- Best Sellers Rank: 577,370 in Books (See Top 100 in Books)
- 667 in Economic Globalization
- 1,614 in 21st Century
- 6,897 in General History (Books)
- Customer reviews:
About the author

Thomas L. Friedman has been awarded the Pulitzer Prize three times for his work with The New York Times, where he serves as the foreign affairs columnist. Read by everyone from small-business owners to President Obama, Hot, Flat, and Crowded was an international bestseller in hardcover. Friedman is also the author of From Beirut to Jerusalem (1989), The Lexus and the Olive Tree (1999), Longitudes and Attitudes (2002), and The World is Flat (2005). He lives in Bethesda, Maryland.
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Friedman provides even the informed reader with many details and insights about political, social and economic dynamics far beyond expectations at the start of an exciting journey through his book.
"Flat" is Friedman's metaphor for "fast, instant and borderless electronic communication, web-based supply-chain management and business-models implemented via the global Internet "without any walls". Some readers get disturbed by the frequent use of "flat, flatten, flattening, unflattening etc."
However, the content of his exciting, partly breath-taking reports is key, not the phrasing of the book title. Examples:
- The ten forces that flattened the world
- what gets digitized can be automated, outsourced and insourced (both ways)
- difference between capitalism and communism
- new social contracts with effects on employment and employability
- importance of mathematical skills
- the most important ability you can develop is "to learn how to learn" and then learn permanently
- education as a process not a place
- importance of curiosity, passion and creativity
- Bill Gates: "you need to understand things in order to invent beyond them"
- politicians need to understand and explain what Lou Gerstner explained to the IBM workforce
- lectures of great teachers have to be put on video and made available to the public
- men must stop beating women
- influence of progressive-prone and resistant religions
- productivity in Arab countries and non-Arab countries
- environment damage must be avoided and repaired
- bring people to the same level up and not down
- importance of optimistic dreams versus a world focusing on memories of the past
etc. etc.
Those who criticize this book in the 1-star and 2-star customer reviews area are not completely wrong, however they share one characteristic: they could not recommend a better book about globalization.
The reason in my mind: there is none today.
Friedman's book is very informative for all people at any age and profession interested in the technical and economic development of the last 20 years, its consequences and options to make the right decisions.
Atemberaubend ist dabei, wie der Autor politische und technologische Entwicklungen der letzten drei Jahrzehnte aufgreift und deren Auswirkungen konsequent zu Ende denkt. Entwicklungen die seine Leser alle selbst in irgendeiner Form erlebt haben, ohne sich deren Ausmaße bewusst zu sein. Zehn Faktoren weist er aus, welche die Erde von einer Kugel zur Scheibe werden ließen, womit er ausdrückt: Es gibt kein Oben und kein Unten mehr, es gibt keine Hierarchien im Welthandel und im Wirtschaftsprozess mehr. Jeder steht mit jedem im Wettbewerb: Unternehmen versus Unternehmen, Einzelne versus Einzelne, aber auch Einzelne versus Unternehmen. Jede Dienstleistung kann von jedem Winkel der Welt erbracht werden, jeder kann selbst zum 'Global Player' werden. Dieses Buch ist ein Weckruf an alle, die es sich eben noch mit iPod und 'Second Life' in der alten Welt gemütlich machen wollten, und die dabei übersehen, dass die Grundlagen unseres Wohlstandes täglich neu erkämpft werden müssen. Dies ist ein Buch über die Globalisierung, und mehr als das. Es ist auch ein Ratgeber, wie wir in dieser Welt zu den Gewinnern gehören können. Jeder Einzelne von uns. Friedman ist sich dafür nicht zu schade Ratschläge zu unserem Bildungsstreben und unserem Lernverhalten zu geben. Blauäugig ist er bestimmt nicht. Friedman ist zu sehr Realist um nicht die potenziellen Verlierer zu sehen, die sich kaum aus eigener Kraft aus ihrer Lage befreien können. Interessant auch, wie er den radikalen Islam von seiner Wurzel her erklärt. Wer dieses Buch gelesen hat, wird die Welt ohne Scheuklappen betrachten.
