- Taschenbuch: 672 Seiten
- Verlag: Penguin; Auflage: new edition, revised, expanded and updated. (5. Juli 2007)
- Sprache: Englisch
- ISBN-10: 0141034890
- ISBN-13: 978-0141034898
- Größe und/oder Gewicht: 12,9 x 2,9 x 19,8 cm
- Durchschnittliche Kundenbewertung: 17 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 18.466 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
The World is Flat: The Globalized World in the Twenty-first Century (Englisch) Taschenbuch – 5. Juli 2007
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The beginning of the twenty-first century will be remembered, Friedman argues, not for military conflicts or political events, but for a whole new age of globalization - a 'flattening' of the world. The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal - and competitor - of the other. The rules of the game have changed forever - but does this 'death of distance', which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust? Friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand."The World is Flat" is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer. In his new chapters: 'If It's Not Happening, It's Because You're Not Doing It' and 'What Happens When We All Have Dog's Hearing?' the author explores both the benefits and disadvantages of the very latest developments in global communication.The emergent popularity of blogging, pod-casting, "YouTube and MySpace" enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of Internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality.On the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale. Identifying ours as 'The Age of Interruption', Friedman discusses the annoyance and dangers of BlackBerrys in meeting rooms, hands-free kits in conversation and using a phone or iPod whilst driving. In an age when we are always 'connected' via email or mobile phone how can we hope to concentrate on one thing without interruption? As expected the author has revitalised this new edition of "The World is Flat" with timely insights into the nature of our flat world.
Über den Autor und weitere Mitwirkende
Thomas Friedman has won the Pulitzer Prize three times for his work at The New York Times. He is the author of two best-selling books, From Beirut to Jerusalem, and The Lexus and the Olive Tree.
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Friedman provides even the informed reader with many details and insights about political, social and economic dynamics far beyond expectations at the start of an exciting journey through his book.
"Flat" is Friedman's metaphor for "fast, instant and borderless electronic communication, web-based supply-chain management and business-models implemented via the global Internet "without any walls". Some readers get disturbed by the frequent use of "flat, flatten, flattening, unflattening etc."
However, the content of his exciting, partly breath-taking reports is key, not the phrasing of the book title. Examples:
- The ten forces that flattened the world
- what gets digitized can be automated, outsourced and insourced (both ways)
- difference between capitalism and communism
- new social contracts with effects on employment and employability
- importance of mathematical skills
- the most important ability you can develop is "to learn how to learn" and then learn permanently
- education as a process not a place
- importance of curiosity, passion and creativity
- Bill Gates: "you need to understand things in order to invent beyond them"
- politicians need to understand and explain what Lou Gerstner explained to the IBM workforce
- lectures of great teachers have to be put on video and made available to the public
- men must stop beating women
- influence of progressive-prone and resistant religions
- productivity in Arab countries and non-Arab countries
- environment damage must be avoided and repaired
- bring people to the same level up and not down
- importance of optimistic dreams versus a world focusing on memories of the past
Those who criticize this book in the 1-star and 2-star customer reviews area are not completely wrong, however they share one characteristic: they could not recommend a better book about globalization.
The reason in my mind: there is none today.
Friedman's book is very informative for all people at any age and profession interested in the technical and economic development of the last 20 years, its consequences and options to make the right decisions.
On the content: Apparently outside America the examples are mostly not applicable and mainly not understodd. What Friedman presented as a fact is mostly only a subjective assessment and a view from a very small angle. What he presents as personal opinion is often fluffy and maybe good for some brainwashed US-TV maniacs. It looks like gloomy words in lucid cans.
To my observation the Indians love this book and take it a scientific paper to undermine the theory of being world's biggest empire soon. The Americans I spoke to read it like newspaper; The Europeans still shake their head.
Thomas Friedmann has missed to realise that the world is more than America only. America has flattened rapidly, that's true. Intellectually and economically in many areas, in others not. But the turnaround is predictable as the mighty leaders are still in control and can change the directions any time. Also other countries will not follow the same paths.
Beside assessing the conclusions the reading is mainly boring and does not give much help as it is only impressing and not persuasive. His views are subjective, not filtered and all turned out for the biggest show effect. All for the glorification of the author, not much for the benefit of the reader. Welcome to the world of power point with no substance. I see a white horse and analyse the world...
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