Presents the principles of advertising and marketing that will help small businesses gain an advantage over competitors.
How The Wizard of Ads Came To Be:
I've spent most of my life searching for the answers to the question, What makes people do the things they do? The reader who embraces this book as the diary of that search will gain 20 years of insight, as well as the benefit of tens of millions of dollars of other peoples money spent in daily experiments over the past twenty-two years.
Any person looking for a technical manual or a How-To book on advertising will likely be disappointed with The Wizard of Ads, as I steadfastly refuse to reduce the art of human persuasion to a list of Ten Easy Steps. The result of this position has been that people either adore my book or hate it. Those looking for formulas are profoundly frustrated, while those looking for insight are delighted beyond words.
The rampant success of more than 100 small business owners in 38 states (whose advertising I control) has been so astounding in recent years that Ive been interviewed on CNN-FN (CNN Financial Network,) CNBC (Powerlunch,) and American Express recently published an eight page feature on The Wizard in their magazine, YOUR COMPANY, which was mailed to 1.25 million American Express Corporate cardholders nationwide. Evidently, The Wizard has learned a few things along the way...
Are you fascinated by the human race? Do you hate manipulation and trickery? Is there very little advertising that you would classify as good? Do you have the flame of natural talent burning in your soul and simply need a little insight and inspiration to help you move to the next level? If so, buy The Wizard of Ads.
It is for you that I wrote this book.
Roy H. Williams