- Taschenbuch: 148 Seiten
- Verlag: Wharton Digital Press (30. Oktober 2012)
- Sprache: Englisch
- ISBN-10: 1613630239
- ISBN-13: 978-1613630235
- Größe und/oder Gewicht: 14 x 0,9 x 21,6 cm
- Durchschnittliche Kundenbewertung: 10 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 62.317 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
For the Win: How Game Thinking Can Revolutionize Your Business (Englisch) Taschenbuch – 30. Oktober 2012
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Here's a conversion worthy of a Transformers movie: Take buttoned-down, MBA-toting business professionals and turn them into video game designers. That's the goal of a new book about Gamification, changing behavior of employees and customers by appealing to their sense of fun and their competitive instinct, video game style. The co-author of For the Win: How Game Thinking Can Revolutionize Your Business is Dan Hunter, who runs New York Law School's Institute for Information Law and Society. He says gamification done right is about meaningful competition.”
David Brancaccio, Marketplace, American Public Radio
Werbach and Hunter aren’t playing around with this book on how to add the joy of gaming to your enterprise. This is a quick but thoughtful look into the pros and cons of gamification, what works and what doesn't, with plenty of insight into what really motivates and engages customers and employees.”
Daniel H. Pink, author of Drive and A Whole New Mind
For the Win is a total win! In the 21st century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book.”
John Seely Brown, Coauthor of The Power of Pull and A New Culture of Learning; Co-chairman, Deloitte Center for the Edge; Former Chief Scientist, Xerox Corporation and Director of its Palo Alto Research Center (PARC)
If you want to understand one of the most important trends in business today, go out and buy For the Win. Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It's a game changer.”
Brad Feld, Managing Director, Foundry Group; Co-author of Do More Faster
If you prefer realism to hype and rationality to bandwagons, this is the gamification book for you. As a work about gamification today, this book is excellent; as a work about gamification tomorrow, it's staggeringly excellent.”
Richard Bartle, Professor, University of Essex; Creator of MUD1, the first multiplayer online game; Author of Designing Virtual Worlds
Like gamification, this book is a fusion of human nature and good design. Far and away the best book on the subject, with the most examples and the best intellectual grasp of the topics.”
Bing Gordon, Partner, Kleiner Perkins Caufield & Byers; former Chief Creative Officer, Electronic Arts
Every business executive, small business owner and public servant should read this book; the public and private benefits would be enormous. I’m not kidding. If you’re even half as blown away as I was by For the Win, it’ll be your best book purchase of the year. Applying game thinking’ to everyday life might just change well, everything. Read the book and you’ll see what I mean.”
Jessica Mulligan, Online game pioneer and co-founder, Themis Group
For the Win is the perfect title, because businesses that understand these techniques will be the standout winners in their markets. Do yourself a favor and read this deep yet practical guide before your competitors do.”
Rajat Paharia, Founder and Chief Product Officer, Bunchball
A wonderfully written, funny, and timely work. Should be required reading for anyone pursing a modern undertaking utilizing these concepts. As the concept of gamifying’ continues to grow, the importance of this text will continue to emerge.”
Professor Andrew Phelps, Director, School of Interactive Games & Media, Rochester Institute of Technology
For the Win hits a home run in illustrating the business value of gamification for both small and large companies across the globe."
Kris Duggan, CEO, Badgeville
An entertaining and immensely practical guide to this rich managerial opportunity.”
Philip Evans, Senior Partner, Managing Director, and BCG Fellow, Boston Consulting Group; co-author of Blown to Bits
In For the Win, Werbach and Hunter eloquently and practically explain how to apply one of the most important shifts in our cognitive models.”
Joichi Ito, Director, MIT Media Lab
For the Win is the smartest book written on the practical potential of gamification. With eyes wide open to both the promise and the risks inherent in yoking business practices to the power of play, Hunter and Werbach may have singlehandedly saved gamification from collapsing
under the weight of its own hype."
Julian Dibbell, author of Play Money and My Tiny Life
Über den Autor und weitere Mitwirkende
Dan Hunter is an expert in internet law, intellectual property, and the application of games to public policy arenas. He is a professor of law at New York Law School and the director of the school’s Institute for Information Law & Policy. He is also an adjunct associate professor of legal studies at The Wharton School, University of Pennsylvania. His research has appeared in journals such as the California Law Review, the Texas Law Review, the William & Mary Law Review, and the Journal of Legal Education. Hunter is a judge for the resolution of domain name disputes for the World Intellectual Property Organization, and is on the editorial board of numerous journals. He was one of the first scholars to examine the social significance of virtual worlds, and he co-founded the scholarly blog Terra Nova (terranova.blogs.com).
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Sehr empfehlenswert ist übrigens sein kostenloser Online-Kurs auf [...] ([...])
Nach etwas Recherche bin ich auf dieses Buch gestoßen. Sehr unterhaltsam geschrieben, informativ und günstig.
Wer sich also dafür interessiert, wie man z.B. den Arbeitsalltag etwas angenehmer gestalten kann, der liegt hier richtig.
I definitely recommend it for everybody who's into GF and/or interested in applying GF in his/her enterprise and looking for some sort of "guidance for general, first steps"
Die neuesten Kundenrezensionen
das buch war nicht für mich, daher kann ich nichts dazu sagen. denke aber, dass es ganz gut war .Veröffentlicht am 24. Juni 2014 von Nadia Kühne
The book describes what to do and what NOT to do. It provides a roadmap to applying gamification to virtually any business function, without making it sound like a cure for... Lesen Sie weiter...Veröffentlicht am 19. März 2014 von Robert Reimann
The book is easily readable. It has a good structure and gives a great overview of the new emerging field of gamification. Lesen Sie weiter...Veröffentlicht am 4. Februar 2014 von Stephan Schratzberger
Nice text. Fits well to the online course kevin werbach is giving at coursera. All elements of gamification well covered.Veröffentlicht am 28. Januar 2014 von Dr. Oliver Mack