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Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship von [Cohen, Steve]
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Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship Kindle Edition


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Produktbeschreibungen

From Publishers Weekly

Who knows better than a magician how to captivate an audience? As Cohen (who calls himself the Millionaires' Magician—an indication of who his audience is) notes, "[M]agicians are masters at attracting interest, holding attention, and leaving audiences with fond memories of their time together."Demystifying the psychology of magic in clear, pithy prose, he explains how to use a magician's tricks to make better, more winning presentations. Cohen distills five "Maxims of Magic": Be Bold; Expect Success; Don't State—Suggest; Practice, Practice, Practice; and Be Prepared. This may be familiar territory, but Cohen's advice has a magician's spin (including how to perform some tricks). For example, to practice being bold, he suggests dropping a quarter surreptitiously into someone's pocket. The magician's preparation and presentation also include creating a compelling character and making a magical entrance to command a room. Cohen also discusses the power of specific word patterns, how to discern unconscious but visible responses in listeners and the use of misdirection. Readers gain insight on how magicians lead and read people, so that how a magician figures out what card you drew from the deck becomes clearer. This thoughtful and charming guide should win a crowd of readers.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Pressestimmen

“This book helped me capture some of the toughest crowds of all—hardcore businesspeople.” (Stephen Messer, CEO and chairman, LinkShare Corporation)

“No sleight of hand, just practical miracles.” (Seth Godin, author of Purple Cow)

“Worth its weight in gold if you want to learn the real secrets of magicians—showmanship.” (Alan Greenberg, Chairman of the Executive Committee, The Bear Sterns Companies Inc)

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 609 KB
  • Seitenzahl der Print-Ausgabe: 206 Seiten
  • Verlag: HarperCollins e-books; Auflage: Reprint (17. März 2009)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B000N2HD3W
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Verbesserter Schriftsatz: Aktiviert
  • Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
  • Amazon Bestseller-Rang: #401.978 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

Kundenrezensionen

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Amazon.com: HASH(0x9ef3496c) von 5 Sternen 46 Rezensionen
28 von 31 Kunden fanden die folgende Rezension hilfreich
HASH(0x9e7ed6a8) von 5 Sternen You must read this book! 31. März 2006
Von Tom Carpenter - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I am a professional speaker and I speak more than 120 times per year. These events include crowds from 5 to 5000 and I haven't come across a book in a long time that I really thought brought something new to the table. This does not mean that there are no other books I find helpful, it's just that most newer books simple say the same ol' thing about giving speeches and presentations. Some of the other reviews here are accurate when they say that the book is mostly about working the crowd, but what they have failed to do is put in the mental and emotional effort to apply the concepts to what they do.

In the world of speaking, there are those who know how to organize and deliver a speech and then there are those who know how to woo the crowd and ingrain the concepts into their minds through emotional and fact-based implanting. Most speakers have no concept of "Positional Communications: Having a specific spot for delivering certain important messages so the audience expects it without conscious awareness" or "Theme-ing: Having a consistent theme that is used to program the audience and ingrain long-term recollection."

While these specific elements are not directly covered, this book provides the possibility of these deep insights. Understanding that it's important to have credibility and not just the facts. Knowing that your confidence determines, in large part, their receptiveness. Grasping that the words you use will impact whether the group remembers, regards, or relies on you and your information for their use and success.

The point is that this book is not for the beginning presenter or speaker - he or she should get the basics of an organized speech down first (great opening; useful transitions; excellent ending; a body that is applicable, practical, and useful) then move onto more advanced concepts. This is a book you must read with the following question continually in mind: How does this apply to what I do? If you answer this question, the book will be beneficial to anyone who has to give a presentation and also for sales people, marketers, managers and leaders.

If you haven't read this book, you don't know everything you need to know about relating to groups and individuals.
13 von 13 Kunden fanden die folgende Rezension hilfreich
HASH(0x9e7ed7f8) von 5 Sternen A Book on Holding Your Audiences Attention 6. Juli 2005
Von John Matlock - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Magicians have an interesting job. Unlike a talent for singing or telling jokes, their performance has to depend on the setting of an expectation in the part of the audience and then performing something that you would normally think impossible. When you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business.

In this book Mr. Cohen talks about, not the magic tricks themself, but the staging of a magic show. How do you keep the audiences attention where you want it? How do you prepare them for something unexpected so that they will remember your point later? How do you make them listen to you carefully so that they won't miss a word, and thus remember it better? How do you sense what people are thinking, and perhaps more important, feeling while you are presenting so you can make them feel like they are getting your points?

Remember, he's talking about showmanship, not magical tricks. For those you need a different book. For some interesting tips on how to hold attention while making a presentation, this is the book.
18 von 20 Kunden fanden die folgende Rezension hilfreich
HASH(0x9e7edb34) von 5 Sternen Good Primer 2. Dezember 2007
Von N. Hirsch - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Win the Crowd is a good primer for people who want to understand some of the skills necessary to be effective presenting yourself with confidence and being persuasive in front of groups of people. The book categorizes what is needed to be effective with crowds (there are one-on-one discussions as well) and suggests some tricks to help strengthen the skills which may need to be improved.

Steve Cohen obviously has worked for many years perfecting his stage presence (he is a successful magician), and how he presents himself to smaller groups at private functions. His opinions on how to improve presentation skills in front of people come from his successful trial and errors. The most helpful portion of the book is when he gives practical advice on how to be more engaging, confident and improve ones appearance when on stage giving a speech.

However, the book has a lot of filler that contains generalizations merely touching on other important aspects that reader may want to study further. These sections also tend to mutate into references of magic that are interesting but not necessarily informative. His sections on building a better personality, charisma and reading people just scratch the surface of what can be done, and offers no enhancements from what someone could find in a psychology text book. His build-up to the chapter "Misdirection" led to a major let down. Although I did try the magic trick he teaches to my children and failed miserably. Practice, practice, practice is a major theme. Obviously after the magic trick failure I need to be reminded of that more.

Win the Crowd has good stuff and does identify the secrets needed to be effective with crowds (both large and small). It's only fault is that it does not dig deeper into some areas. However, once these areas are identified, more research from other books can be found if the reader wants additional advice.
11 von 12 Kunden fanden die folgende Rezension hilfreich
HASH(0x9e7ed660) von 5 Sternen Bring a little magic into your life 9. Oktober 2006
Von Erik Eisel - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Not everyone wants to be a practicing magician, but everyone needs to bring a little magic into their lives. None of us makes a pretension to be as captivating as a professional magician or Las Vegas showman, but we are all captivated by these people and wish that we could harvest some of their charismatic power for our personal and business lives.

Wouldn't you like to learn how a magician can focus his eyes on you, so that you become mesmerized by his gaze and feel that you must follow each one of his moves? Wouldn't you like to learn how a Las Vegas showman gives "presence" to his human frame - sometimes despite his actual size - and "fills" the room with his personality? Have you ever wondered how a magician gets you to focus on one part of his body, while another part of his body is actually putting the trick together?

What Steve Cohen conveys to you is that these are simple techniques, but they require almost daily practice. Steve talks about "eye contact" drills you can perform while you're walking through the mall, "posture" drills you can practice before your next big presentation, and "misdirection" techniques that, somewhat contradictorily, actually help focus your audience's attention on you.

You can read books about public speaking, which all repeat the same mantras about "eye contact," "breathing," and "body language," or you can take Steve's unorthodox approach to give your speeches a little "magic."

Steve's book is extremely well-written, and very entertaining. A little bit of talk about "magic," but nothing that would make a non-practitioner's eyes glaze over.
7 von 7 Kunden fanden die folgende Rezension hilfreich
HASH(0x9e7fa00c) von 5 Sternen You don't have to be a magician to love this book! 5. Juli 2006
Von Blaine Greenfield - Veröffentlicht auf Amazon.com
Format: Taschenbuch
You don't have to be a magician to love WIN THE CROWD

by Steve Cohen because

it applies to virtually any profession and/or thing that

may do in life.

Cohen, aka The Millionaires' Magician, entertains celebrities,

tycoons and aristocrats at private events the world over . . . he

also performs his public show, CHAMBER MAGIC, at New

York's famous Waldorf-Astoria Hotel . . .and as a result

of reading his book, I'm going to try to make a performance

in the near future.

I want to see how commanding, convincing and charismatic

he is--all traits he shows you how to develop in CHAMBER

MAGIC . . . now if this sounds like a bit much to promise,

consider the following game that the author plays:

As quickly as you can, answer the following questions:

1. How many fingers does one man have on his hands?

2. How many fingers on ten hands?

If you're like most people, you answered "ten" and "one hundred."

The first answer is correct. The second answer is wrong. Go back

and read it again. (If you still can't figure it out, I'll help; it is

"fifty.")

This shows what misdirection is all about. It moves you down

a particular path and puts you in a certain state of mind. You'll

learn this technique and many, many others as well.

You won't become an accomplished magician; in fact, there's

only one trick that he actually shows you how to do. However,

you'll gain many other valuable tidbits that you can use in

countless situations . . . among them:

* When I read the previous sentence to a friend of mine, a successful

businesswoman, she said, "That is so true!" She lives by the following

aphorism: "Don't ask first; just apologize later." Instead of running a

new idea by her boss, she just goes ahead and tried it out. According

to her, too many "managers" are entrenched in their ways of doing things

and are likely to say no to something new. She just plows ahead and

does it on her own.

* If you're supershy, start in a nonthreatening, location such as an elevator.

The next time you are on the elevator with a stranger, break the silence

and compliment her. That's right. Find something noteworthy about that

person and say, "That's a nice (sweater/hat/watch) you're wearing. I

like it." This simple act forces the person to react. You've taken a risk,

and you've taken control of the situation. You've done something bold.

Bravo! If the stranger ignores you, or thinks you're a creep, don't worry.

You'll both be getting off the elevator soon enough. The pain of rejection

will come and go so quickly that you'll never even notice it. If you're not

in the habit of speaking to strangers, you'll be pleasantly surprised

at how easily people will chat with you. If you're shy, challenge yourself

to compliment five people daily. This is your first step toward conquering

shyness.

* When I was a student at Tannen's Magic Camp, professional magician

Tom Ogden explained how he handles incoming phone calls. When

someone calls for a potential booking, he taught us:

1. Say, "One moment, let me check my date book."

2. Put down the phone.

3. Go make a sandwich.

4. Come back.

5. Pick up the phone and say, "Yes, I'm available that day."

If you jump quickly at someone's offer to buy from you, you appear

desperate. Never appear too eager to make a sale. Ogden was clearly

joking about the sandwich, but it served as a lesson, reminding us to

hesitate before saying yes.
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