- Taschenbuch: 284 Seiten
- Verlag: Morgan Kaufmann (3. November 2006)
- Sprache: Englisch
- ISBN-10: 0123706092
- ISBN-13: 978-0123706096
- Größe und/oder Gewicht: 19,4 x 1,6 x 23,8 cm
- Durchschnittliche Kundenbewertung: 1 Kundenrezension
- Amazon Bestseller-Rang: Nr. 939.193 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
- Komplettes Inhaltsverzeichnis ansehen
Web Dragons: Inside the Myths of Search Engine Technology (Morgan Kaufmann Series in Multimedia and Information Systems) (Englisch) Taschenbuch – 3. November 2006
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Ian is a terrific writer, and has the ability to make this material come to life. I expect a very creative manuscript, with a good balance between rigor and illustrative anecdotes.--Craig Nevill-Manning, Google.
If you've ever searched the web for information and wondered what's going on behind that query box, I recommend you read Web Dragons. It puts Internet search engines in context--part of a legacy of information access dating back thousands of years. It explains in plain language how search engines work, and points out potential pitfalls that thoughtful searchers should consider. Web Dragons is clear and engaging. Given the amount of time and trust we all invest in search engines, if you pay attention to the web I highly recommend redirecting some of that attention to this book. --Craig Nevill-Manning, Engineering Director, Google
In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines. Search engines - "web dragons" - are the portals through which we access society's treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited by those who want to sell us their wares?What's coming tomorrow, and can we influence it? We are witnessing the dawn of a new era, starting right now - and this book shows you what it will look like and how it will change your world. Do you use search engines every day? Are you a developer or a librarian, helping others with their information needs? researcher or journalist for whom the web has changed the very way you work?An online marketer or site designer, whose career exists because of the web? Whoever you are: if you care about information, this book will open your eyes - and make you blink.Ian H. Written is professor of computer science at the University of Waikato, where he directs the New Zealand Digital Library research project. He has published widely on digital libraries, machine learning, text compression, hypertext, speech synthesis and signal processing, and computer typography. A fellow of the ACM, he has written several books, including "How to Build a Digital Library" (2002) and "Data Mining" (2005), both from Morgan Kaufmann. Marco Gori is professor of computer science at the University of Siena, where he leads the artificial intelligence research group. He is the Chairman of the Italian Chapter of the IEEE Computational Intelligence Society, a fellow of the IEEE and of the ECCAI, and former President of the Italian Association for Artificial Intelligence.Teresa Numerico teaches network theory and communication studies at the University of Rome 3, and is a researcher in Philosophy of Science at the University of Salerno.Previously she was employed as a business development and marketing manager for various media companies, including the Italian branch of Turner Broadcasting System (CNN and Cartoon Network). This book presents a critical view of the idea of funnelling information access through a small handful of gateways and the notion of a centralized index - and the problems that may cause. It provides promising approaches for addressing the problems, such as the personalization of web services. It is presented by authorities in the field of digital libraries, web history, machine learning, and web and data mining. Alle Produktbeschreibungen
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The approach is descriptive and historical rather than technical. Thus, the book is intended to a wide audience: people working with data, librarians, webmasters, but also search engine users who wants to know more about the tool they use everyday. The first author, Ian Witten, is involved in the data mining field (see for example the famous book Data Mining (Witten and Frank, 2005). The book thus makes many allusions to data mining applications. It is divided as follows:
* Setting the scene
* Literature and the web
* Meet the web
* How to search
* The web wars
* Who controls information?
* The dragons evolve
The two first chapters cover the history of search engines (starting from the very beginning: writing, etc.). You can easily skip these chapters (which maybe interesting to librarians for example) and start with the third one. There, you learn everything about the web, protocols, programming languages, etc. The strength of the book is to cover all these topics in a readable manner. You never face code or pseudo-code, only clear and interesting descriptions. The next chapter covers basics of search engine ranking (e.g. PageRank) in details and much more. Principal search engines are also introduced and explained. The following chapter (The web wars) explains the different ways of abusing such search engines (link boosting, term boosting, link farm, spam, etc.). The chapter is very interesting and instructing.
The next chapter (Who controls information?) points out the power of web dragons. They control world information and this raises privacy and copyright issues. Finally, the last chapter covers evolution of search engines. According to the authors, we are at the very beginning of information search. They focus on web communities that maybe the next step for search engine. As a conclusion, I recommend this book to anyone that is interested in how search engines work and especially how important they are for our society.
I particularly like the writing style; the (somewhat dry) humour and intriguing stories are engaging, and on-line tools that we use daily are shown in a new light. The book is suitable for the lay person, but is still engaging for the technically inclined. It provides details about how search engines really work using meaningful examples and illustrations, as well as the exposing the social implications.
Some of the important issues covered include the borderline between spam and content-targeted advertising, determining the authority of web pages compared with their popularity, and issues such as censorship, privacy and access to information. Topics range from the great library of Alexander to the most common misspellings of "Britney Spears" typed into Google.
This book looks set to become part of the computing canon, and would sit equally well on a shelf of technical books or a coffee table. You won't be able to use it to implement your next search engine - it doesn't go into that level of detail. But it's a thought-provoking read, and would be a great gift for the curious or technically inclined people in your life.
The book covers the spectrum including some in-context history and background on the workings of the internet, as well at the impact it is having on information, its availability and presentation. Of considerable interest and importance is its contribution to the discussion on cyber-ethics, control of information and who is guarding the guardians (dragons)!
The style is easy to read for both the novice and the well informed and will be a welcome addition to your library on web related books.
I must notice that other books about search engine and in particular about Google too often yield into a sterile controversy; Web Dragons analyze most of very delicate questions with a pragmatic approach resulting in a really delicious reading suitable also for not technical people. Web Dragons will be a nice addition in every personal library.
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