Es wird kein Kindle Gerät benötigt. Laden Sie eine der kostenlosen Kindle Apps herunter und beginnen Sie, Kindle-Bücher auf Ihrem Smartphone, Tablet und Computer zu lesen.

  • Apple
  • Android
  • Windows Phone
  • Android

Geben Sie Ihre Mobiltelefonnummer ein, um die kostenfreie App zu beziehen.

Kindle-Preis: EUR 4,84
inkl. MwSt.

Diese Aktionen werden auf diesen Artikel angewendet:

Einige Angebote können miteinander kombiniert werden, andere nicht. Für mehr Details lesen Sie bitte die Nutzungsbedingungen der jeweiligen Promotion.

An Ihren Kindle oder ein anderes Gerät senden

An Ihren Kindle oder ein anderes Gerät senden

Facebook Twitter Pinterest
The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds (English Edition) von [Sheffield, Richard]
Anzeige für Kindle-App

The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds (English Edition) Kindle Edition


Alle Formate und Ausgaben anzeigen Andere Formate und Ausgaben ausblenden
Preis
Neu ab Gebraucht ab
Kindle Edition
"Bitte wiederholen"
EUR 4,84

Länge: 212 Seiten Sprache: Englisch

Kindle AusLese
Jeden Monat vier außergewöhnliche Neuerscheinungen für je nur 2,49 EUR - empfohlen vom Amazon-Team. Erfahren Sie mehr über das Programm und melden Sie sich beim Kindle AusLese Newsletter an.

Produktbeschreibungen

Kurzbeschreibung

Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content development processes. Those practicing the new discipline of Web Content Strategy are being called upon to help Web development teams navigate this new editorial ecosystem where content not only has to be written, but also broken up into thousands of pieces that have to be reviewed, approved, re-purposed, edited for search engines, translated, localized, and generated using a new and complex set of tools and techniques. The Web Content Strategist's Bible explains how the practice of Web content strategy can be used to effectively manage the size, scope, and cost of content-heavy Web development projects. Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning and development.

About the Author
Richard Sheffield is currently Managing Editor for a Fortune 50 company's Web site in Atlanta, GA. He specializes in Web site content management system issues, editorial workflow, and content development processes. Prior to this, Richard was a Senior Content Strategist in IBM's Interactive Design Studio where he worked on Web content strategy engagements with a long list of IBM's top-shelf clients Richard has a B.S. in Industrial Management from Georgia Tech and an M.A. in Professional Writing from Kennesaw State University. The Web Content Strategist's Bible is Richard's eighth book.

Über den Autor und weitere Mitwirkende

Richard Sheffield is currently Managing Editor for a Fortune 50 company's Web site in Atlanta, GA. He specializes in Web site content management system issues, editorial workflow, and content development processes. Prior to this, Richard was a Senior Content Strategist in IBM's Interactive Design Studio where he worked on Web content strategy engagements with a long list of IBM's top-shelf clients Richard has a B.S. in Industrial Management from Georgia Tech and an M.A. in Professional Writing from Kennesaw State University. The Web Content Strategist's Bible is Richard's eighth book.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 330 KB
  • Seitenzahl der Print-Ausgabe: 212 Seiten
  • ISBN-Quelle für Seitenzahl: 1441482628
  • Verlag: CLUEfox Publishing (28. Dezember 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B004BDOTOK
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Verbesserter Schriftsatz: Nicht aktiviert
  • Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
  • Amazon Bestseller-Rang: #440.244 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

Kundenrezensionen

Es gibt noch keine Kundenrezensionen auf Amazon.de
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Stern

Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: HASH(0x93105e94) von 5 Sternen 39 Rezensionen
31 von 31 Kunden fanden die folgende Rezension hilfreich
HASH(0x95383108) von 5 Sternen A critical addition to a content strategist's library 8. September 2009
Von Stiletto - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
I am a seasoned copywriter and burgeoning content strategist. My current project is a large scale financial Website. To prepare, I joined some content forums on the Web and sought out the best books available. Three made the cut and The Web Content Strategist's Bible is already a treasured reference. Richard Sheffield gave me absolutely essential ideas for improving my matrices which I can implement immediately. The book also introduces aspects of our discipline that I plan on applying to future projects.

The Web Content Strategist's Bible is well organized and easily digestible - just like good Web content. It is a breezy, but never superficial read. TWCSB gives a complete picture of the expected duties and deliverables for a strategist, so the book is excellent for those just entering the field. However I wouldn't say the book is only for newbies. TWCSB is suitable for anyone who deals with content and has the sense that things are being overlooked or that workflow could be improved. Sheffield clearly outlines the different project phases and associated challenges. Small organizations could use it to help create their content process and make the business case for having a strategist.

Make this part of your required reading and you will automatically be several steps ahead of your competition.
18 von 18 Kunden fanden die folgende Rezension hilfreich
HASH(0x953832ac) von 5 Sternen Great tactical guidance to manage web content 13. Mai 2010
Von Emma James - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
I am a marketing manager tasked with managing the content process for our site redesign. This book has been a LIFE SAVER and helped me understand the exact steps that I needed to go through to manage the content build. I bought three books: Content Management Bible by Bob Boiko which has good information but is overwhelming at this stage in my learning as it is the size of a phone book! And Content Strategy for the Web by Kristina Halvorson, which was easy to read and had good information as well but seemed more theoretical. The Web Content Strategist Bible was extremely easy to read, straightforward, process-oriented and tactical. The book and the online bonus material were exactly what I needed to effectively manage the content in our web redesign.
10 von 10 Kunden fanden die folgende Rezension hilfreich
HASH(0x953833b4) von 5 Sternen Good overview, but was hoping for more 13. Juli 2010
Von Mandy Schnirel - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
While this book was a good overview, I couldn't help but feel that it was lacking on details. It was a very quick read (read it on the train on the way to work in one day), and I felt that it would be a helpful resource for someone considering a career change to content strategist. However, only a few pages were actually devoted to the nuts and bolts of Web content strategy, SEO, etc. This would be a better book for someone who is entirely unfamiliar with what a Web Content Strategist does and what is involved in the process of a Web site relaunch (or launch). If you are already familiar with these things, this book probably won't bring much to the table.
6 von 6 Kunden fanden die folgende Rezension hilfreich
HASH(0x9403cb94) von 5 Sternen A goldmine of practical advice 13. Februar 2010
Von R. Parker - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Richard Sheffield gives us one of the best resources I've encountered for the still-nascent role of Web Content Strategist. His slim volume is packed with practical advice, valuable tools such as spreadsheet templates, and real-world examples from his own experience. He deftly tracks the journey of the Content Strategist through the entire cycle of a website's development or redesign, detailing specific tasks to be accomplished at every phase. I look forward to consulting this little gem of a resource quite often.
8 von 9 Kunden fanden die folgende Rezension hilfreich
HASH(0x9403cbb8) von 5 Sternen This short book is about web writing/editing -- leaves out a lot 26. Dezember 2010
Von L. Mayo - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I'm surprised this book got so many high ratings. I got this as a Xmas gift and was very disappointed at how small it was considering it describes itself as a "bible." It's definitely not "bible" worthy. Also, pay attention to the full title, which includes: "The Complete Guide To A New And Lucrative Career For Writers Of All Kinds." The author immediately states that he intends to focus on web writing/editing in the book, while almost ignoring all the other content that a real web content manager might have to deal with as a professional.

Considering the small size of the book and restricted topic, this would be only one of many other books you would need to understand web content management.
Waren diese Rezensionen hilfreich? Wir wollen von Ihnen hören.
click to open popover