- Taschenbuch: 480 Seiten
- Verlag: John Wiley & Sons; Auflage: 1. Auflage (29. Mai 2007)
- Sprache: Englisch
- ISBN-10: 0470130652
- ISBN-13: 978-0470130650
- Größe und/oder Gewicht: 18,5 x 2,3 x 23,4 cm
- Durchschnittliche Kundenbewertung: 4 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 48.588 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
- Komplettes Inhaltsverzeichnis ansehen
Web Analytics: An Hour a Day (Englisch) Taschenbuch – 29. Mai 2007
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Develop a Successful Web Analytics Strategy
A Step-by-Step Guide
Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.
Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
Learn the pros and cons of data collection methodologies
Find out how you can stop counting page views and still get a rich understanding of your customers
Discover how to identify valuable metrics with the "three layers of so what" test
Optimize your organizational structure and choose the right analytics tool
Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others
Leverage quick-start solutions for blogs and e-commerce, support, and small business websites
Learn the key ingredients of a great experimentation and testing platform
Use competitive-intelligence analysis to glean insights and drive actions
You'll also find:
Ten steps to turbocharge your web analytics
Seven steps for creating a data-driven culture in your organization
Six ways to measure the success of a blog
Three secrets behind making web analytics actionable
Ten signs of a great web analyst
Valuable CD Included
The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.
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Derzeit tritt ein Problem beim Filtern der Rezensionen auf. Bitte versuchen Sie es später noch einmal.
Vielleicht ist es nicht besonders praxisnah jeden Tag eine Stunde mit spezifischen Themen zu verbringen, aber die Ideen, die Herr Kaushik in diesem Buch anregt sind auf jeden Fall für Anfänger eine super Guideline und für Fortgeschrittene die Gelegenheit die eigene Todo-List mit seinen Ideen abzugleichen.
Er schreibt zum Großteil leicht verständlich, so dass auch Leser mit mittelmäßigen Englischkenntnissen keine Angst haben müssen, dass es zu kompliziert wird. Jeder, der dann noch halbwegs Ahnung von der Materie hat, wird kein Problem bei der Interpretation haben.
If you have a website and are making money from it or plan on making money from it and dont know much about web analytics yet, the following tips I got from the book should help make your website more profitable and thus make the book pay for itself many times over:
- Using internal search analytics to gain important insights about your website's visitors and optimizing for internal searches to improve user experience to make your site more profitable (on average 10% of a website's visitors are using internal search to navigate it according to the author). This one was probably my favorite chapter in the book!
- a link to a (free) demographic prediciton tool that allows you to check how many % of searchers for a keyword/visitors of a (competing) website are male/female + their age distribution.
Obviously such a tool cannot pinpoint the exact percentage, as it analyzes the data from a data sample. I have already checked this by typing in terms such as dress (73% female), dresses (80% female), sewing (73% female), crocheting (82% female, with a low percentage of under 34 year olds and a very high percentage of 50+ year olds - just as expected). I also checked a few URLs such as [...] (67% male) and [...] (78% female)...and think it can give a good tendency.
However, you should also apply common sense and take the insights as tendencies and not as exact values when using this tool to analyze demographic data (which you should do with ANY keyword research tool out there! If youve done keyword research before you should be more than aware of this).
- Why overall conversion rate is nothing but a "nice-to-know-metric" and what you should do if you want to get real insights from analyzing and measuring conversion rate that can actually help you increase your conversion rate. I never knew how silly it was to dwell on "(overall) conversion rate". Now, I know though...
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This is marketing at its best; I ended-up buying two different versions of the same book without knowing it!
What's even crazier is that there is no reference to this book in the new edition.
The die-hard fans may argue that they are different books; but, you'll find repeated content and points when you read both of them.
If you are planing on buying one or more books; please make sure your are "not" buying this edition.
I wish amazon would remove this edition from its inventory; or at-least stop bundling and up-selling it with other purchases.
BTW, here is the link to his second edition:
As I mentioned it took me six months to make it through this whole book. The problem wasn't the wealth of knowledge, but reading through it I constantly found myself stopping to take notes and try out things that are mentioned. Never have I read a book quite like this that packs so much knowledge in a way that I constantly find myself learning so much and wanting to make notes every few pages.
Web Analytics An Hour A DayAvinash really strives for this book to be able to stand the harsh test of web time (where a year is an eternity) and does a surprising good job of making it practical even as it's a few years old and will continue to be relevant going forward. The truth is this book is designed to be consumed over a long period of time as the chapters are broken down to be consumed one a month with actionable and learning assignments given throughout. The first few chapters focus on explaining how to build a successful strategy and the fundamental things you need to know about web analytics then dig right into monthly chapters starting with "Month 1: Diving Deep into Core Web Analytics Concepts" all the way through "Month 8 and Beyond: Shattering the Myths of Web Analytics". This practical tomb packs so much punch into its pages that I'm sure it will stay on my desk for a long time as a great reference piece.
Be warned that "Web Analytics: An Hour a Day" is not a casual read nor is it for someone without a hunger for numbers and data. Bottom line is that if you are truly interested in the field of Web Analytics this tomb is your Holy Grail. I've already written quite a few posts simply from the applied knowledge I've learned from this book and I think anyone that chooses to read it will no doubt come away with tons of practical nuggets themselves.
Oh and did I mention the best part is that all proceeds for this book are donated to a couple charities that Avinash has choosen! So go get your learn on and feel good about donating to a good cause by buying this piece of work that will only make you a more intelligent and better informed individual.
You will NOT learn specific KPIs (you won't really get much of this at UBC either), but you will learn how to think like a web analyst. You also won't learn of advanced techniques, or learn how to use GA or Omniture - but it's definitely a good intro book.
Light reading, friendly tone. Definitely worth the purchase.
Experienced web analysts will appreciate Chapter 11 about creating actionable dashboards and Chapter 14 "Turbocharge Your Web Analytics."
The 12-month format seems suboptimal in today's turbulent economic times. The vendor-independent approach made it difficult to implement and experiment with some new concepts [using Google Analytics]. Nonetheless, the depth of knowledge and insights make Web Analytics - An Hour A Day a valuable addition to your web analytics library.
I am not a math guy by any stretch, but Avinash actually makes this stuff fun, and he breaks down what's important beautifully, by outlining different core metrics and concepts in plain english, then following up with the REASON the reader should care about those metrics and WHAT SPECIFICALLY they should care about.
I'm a little over halfway through the book and it's already dog-eared and marked up with notes and highlighter streaks - I don't think I've delved into a book repeatedly this much, ever. And I'll definitely continue to rely on it as an incredible reference tool for the next several years.
Finally, Avinash takes all this to the next level by encouraging dialogue from readers via his active, informative blog, Occam's Razor, as an excellent living companion to the book. If you've ever wanted to get a good handle on how to interpret your website traffic and have a good time doing it, I can't recommend this book highly enough.