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Web Analytics: An Hour a Day (Englisch) Taschenbuch – 29. Mai 2007

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Produktinformation

Produktbeschreibungen

Synopsis

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Develop a Successful Web Analytics Strategy
 

 
A Step-by-Step Guide
 

Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.
 

Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
*
 

Learn the pros and cons of data collection methodologies
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Find out how you can stop counting page views and still get a rich understanding of your customers
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Discover how to identify valuable metrics with the "three layers of so what" test
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Optimize your organizational structure and choose the right analytics tool
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Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others
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Leverage quick-start solutions for blogs and e-commerce, support, and small business websites
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Learn the key ingredients of a great experimentation and testing platform
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Use competitive-intelligence analysis to glean insights and drive actions
 

You'll also find:
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Ten steps to turbocharge your web analytics
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Seven steps for creating a data-driven culture in your organization
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Six ways to measure the success of a blog
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Three secrets behind making web analytics actionable
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Ten signs of a great web analyst
 

Valuable CD Included
 

The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.

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Format: Taschenbuch Verifizierter Kauf
Ich habe das Buch als Einstieg in die Thematik gekauft. Die Inhalte sind leicht verständlich geschrieben und beinhalten viele Tipps. Der Autor folgt mit dem Aufbau konsequent dem Untertitel "An hour a day" - d.g., alle Kapitel sind so aufbereitet, als ob man jeden Tag eine Stunde für Web Analytics verwenden würde. Das Buch ist dann also nach Wochen und Monaten gegliedert. Das finde ich sehr hilfreich! Wer will, kannnatürlich auch anders vorgehen und sich einzelne Inhalte herauspicken. Man kann wirklichen Nutzen aus dem Buch ziehen, auch und gerade wenn man kein Fachmann in diesem Themengebiet ist.
Kommentar 4 Personen fanden diese Informationen hilfreich. War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
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Format: Taschenbuch
I got this book a couple of days ago. It is my first book on web analytics and was definitely great start for me in this field.

If you have a website and are making money from it or plan on making money from it and dont know much about web analytics yet, the following tips I got from the book should help make your website more profitable and thus make the book pay for itself many times over:

- Using internal search analytics to gain important insights about your website's visitors and optimizing for internal searches to improve user experience to make your site more profitable (on average 10% of a website's visitors are using internal search to navigate it according to the author). This one was probably my favorite chapter in the book!

- a link to a (free) demographic prediciton tool that allows you to check how many % of searchers for a keyword/visitors of a (competing) website are male/female + their age distribution.

Obviously such a tool cannot pinpoint the exact percentage, as it analyzes the data from a data sample. I have already checked this by typing in terms such as dress (73% female), dresses (80% female), sewing (73% female), crocheting (82% female, with a low percentage of under 34 year olds and a very high percentage of 50+ year olds - just as expected). I also checked a few URLs such as [...] (67% male) and [...] (78% female)...and think it can give a good tendency.

However, you should also apply common sense and take the insights as tendencies and not as exact values when using this tool to analyze demographic data (which you should do with ANY keyword research tool out there! If youve done keyword research before you should be more than aware of this).
Lesen Sie weiter... ›
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Format: Taschenbuch
Ein exzellenter Leitfaden für alle, die Web Analytices verstehen wollen. Geht in die Tiefe und ist trotzdem derart verständlich und praxisnah geschrieben, dass es a) nicht nur für Online- und IT-Experten brauchbar ist, sondern b) auch den meisten deutschsprachigen Büchern zum selben Thema vorzuziehen ist. Man findet hier Antworten und Handlungsanweisungen zu fast allen Fragen/Problemen, die im Zusammenhang mit Web Analytics auftauchen. Empfehlenswert.
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Format: Taschenbuch
Ich habe mich für Avinash Kaushik entschieden, weil er mir von einem Dozenten empfohlen wurde und muss sagen, dass ich sehr zufrieden bin. Nicht nur sein Blog ist unheimlich interessant, sondern dieses Buch auf jeden Fall eine Anschaffung wert für jeden, der sich mit Web Analytics beschäftigt.
Vielleicht ist es nicht besonders praxisnah jeden Tag eine Stunde mit spezifischen Themen zu verbringen, aber die Ideen, die Herr Kaushik in diesem Buch anregt sind auf jeden Fall für Anfänger eine super Guideline und für Fortgeschrittene die Gelegenheit die eigene Todo-List mit seinen Ideen abzugleichen.
Er schreibt zum Großteil leicht verständlich, so dass auch Leser mit mittelmäßigen Englischkenntnissen keine Angst haben müssen, dass es zu kompliziert wird. Jeder, der dann noch halbwegs Ahnung von der Materie hat, wird kein Problem bei der Interpretation haben.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: HASH(0xa7f0f42c) von 5 Sternen 103 Rezensionen
67 von 73 Kunden fanden die folgende Rezension hilfreich
HASH(0xa7f19f60) von 5 Sternen Turning online data into wisdom 31. Mai 2007
Von Daniel Waisberg - Veröffentlicht auf Amazon.com
Format: Taschenbuch
'Web Analytics: An Hour a Day' describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others.

The Business trinity, created by Avinash, is a very powerful business process that can radically improve the performance of online efforts. It is also the spirit of the book. Avinash describes the trinity as follows: "The goal of the Trinity mindset is to power the generation of actionable insights. Its goal is not to do reporting. Its goal is not to figure out how to spam decision makers with data. Actionable Insights & Metrics are the uber-goal simply because they drive strategic differentiation and a sustainable competitive advantage (...) The Trinity mindset empowers you to Understand the customer experience so explicitly that you can influence the right customer behavior which will lead to win-win outcomes for the company and its customers."

The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the `what', `how', and `why' of online measurement strategies.

I have profited from Avinash's writings in various situations; the practical advices given in the book are clear and bring great results. I warmly recommend reading this book and following the author's blog.
28 von 30 Kunden fanden die folgende Rezension hilfreich
HASH(0xa7f1c0cc) von 5 Sternen Accessible and Marketing Driven 5. September 2007
Von Bart E. Caylor - Veröffentlicht auf Amazon.com
Format: Taschenbuch
One of the first things that impressed me about this book was the fact that it went beyond what I was expecting to read: how to better read analytics dashboards. What I found was a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world. This is more than your typical programming book, this is a marketing book.

Kaushik does a great job with the format. As is the fact with any subject you are committed to knowing, reading the information and applying it in small pieces is the best way to learn. The bulk of the content is arranged by subject and segmented into daily readings allowing you to focus and build upon the knowledge one brick at a time.

The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.
63 von 73 Kunden fanden die folgende Rezension hilfreich
HASH(0xa7f1c408) von 5 Sternen Not analytics ... more data collection 29. Mai 2008
Von Tim Dire - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
If you buy 'Web Analytics ...' looking for some guidance, or even a few ideas, as to analysis of your internet marketing/sales endeavors, you will be disappointed. This book is about data collection ... nothing more.

To Avinash Kaushik's credit he appears thorough. I did appreciate his flagging the limitations of data collected by the various methods. On the downside the book is repetitive and could have been better ordered. The '... Hour a Day' is appropriate, as that is about all a reader can risk in one sitting. The text makes an arduous read. If better structured, this book could have been half its length.

If I learned one thing, it is this. I'll architect my approach to web analysis, define the data I need, and then recruit an IT type to build the process to collect the data. Having read the book, I now know what data there can be. For this I'm grateful to the author.
26 von 29 Kunden fanden die folgende Rezension hilfreich
HASH(0xa7f1c3f0) von 5 Sternen ISG's Media & Analytics Team gives this book two thumbs way up! 6. Juli 2007
Von ISG Blog - Veröffentlicht auf Amazon.com
Format: Taschenbuch
We here at the ISG media & analytics team have been anxiously awaiting the publication of Avinash Kaushik's book, Web Analytics: An Hour A Day, since we first "met" Avinash at a webinar back in February. Avinash's passion for web analytics was evident throughout the webinar, and we've been subscribers to his blog, Occam's Razor, ever since.

Web analytics is an important part of what we do at ISG. Years of experience in online marketing has reinforced the idea that there's no point in having a website, microsite, or campaign page if you have no idea how it's performing. That's why Avinash's book is a must read for anyone involved in Internet marketing. His book is a great read for anyone from the director of media & analytics to senior analyst to summer intern. Whether you are involved in complex decision-making and web strategies or are looking at conversion rates to provide actionable insights, this book is great for people of all levels of experience, while providing a fresh look at web analytics.

The book is "a step-by-step guide to implementing a successful web analytics strategy." It is meant to be enjoyed over a span of eight months, but you can read it as quickly or slowly as you like. We here at ISG are sharing a couple of copies between us and are relishing each page as we read, so what follows is a summary of the book based on what we've read and reviewed so far.

The book is divided into four parts:

Part I: Foundation
Part II: Trinity Approach
Part III: Implementing Your Web Analytics Plan
Part IV: Advanced Web Analytics "Data in your DNA"

Part I gives a brief history of web analytics, which makes this book perfect for someone just starting out in the field. Avinash takes the time to describe all the metrics that can be analyzed, how they are derived, and how they are useful for web analytics. He focuses not only on the "what" but on the "why" and proposes a new framework called the Integrated Trinity Platform. Part I (19 pages in total) is chock full of information that will give you the background you need for starting your web analytics study or, if you are experienced in the field, propose a new way to think about the role your job plays in your company.

There's also a bonus CD with 5+ hours of podcasts for your listening pleasure, a 45-minute video presentation, PowerPoint presentations, and other useful web analytics resources. And at the end of the book, Avinash directs the reader to two companion websites so that they may continue on their web analytics journey.

The best part about this book is that it is written by someone who is so passionate about web analytics that he is voluntarily receiving no profit from his book: 100% of the proceeds will be donated to the Smile Train and Medecins Sans Frontieres (Doctors Without Borders).
11 von 11 Kunden fanden die folgende Rezension hilfreich
HASH(0xa7f1c8c4) von 5 Sternen This is an old edition 6. Juni 2014
Von Edvin - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Do you realize that "Web Analytics 2.0" is the second edition of this book?
This is marketing at its best; I ended-up buying two different versions of the same book without knowing it!
What's even crazier is that there is no reference to this book in the new edition.
The die-hard fans may argue that they are different books; but, you'll find repeated content and points when you read both of them.
If you are planing on buying one or more books; please make sure your are "not" buying this edition.
I wish amazon would remove this edition from its inventory; or at-least stop bundling and up-selling it with other purchases.

BTW, here is the link to his second edition:
http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393/ref=sr_1_1?ie=UTF8&qid=1402014517&sr=8-1&keywords=web+analytics
Waren diese Rezensionen hilfreich? Wir wollen von Ihnen hören.