—New York Times
“A little slice of art.”
—Wall Street Journal
“[This] new book answers questions you probably never asked."
“An intensely researched love song to [pizza boxes].”
“[This] fascinating book shows pizza boxes like you’ve never seen, emblazoned with artful images so original and unexpected they would be at home in a food museum.”
“The detail to which Wiener chronicles the boxes is kind of insane.”
“One of the most effusive displays of love for corrugated cardboard the world will ever know.”
—The Independent (UK)
“You may never have thought of old takeaway containers as works of art, but New Yorker Scott Wiener is so obsessed with their myriad designs that he's written an entire book about them."
—Time Out (UK)
“Scott has forgotten more about pizza than most people have ever known!”
—Jeffrey Saad, Food Network
“I never thought anybody’d be writing a book about this.”
—Tom Monaghan, founder of Domino’s Pizza
One of the world’s foremost pizza experts presents more than 100 weird and wild pizza box designs
Since the origins of to-go pizza, pizzerias and pizza chains have taken great pride in covering take-out boxes with captivating designs. They’ve also wrestled with the best way to manufacture a box that can keep a pizza looking and tasting great.
Here, the world’s expert on pizza boxes presents more than one hundred weird and wild box designs and explores the curious history of the pizza box. Included are international designs, corporate designs, and dozens of quirky images from mom-and-pop pizzerias.
Where does all this art come from? Scott Wiener has been collecting and cataloging pizza boxes for more than five years. In Viva la Pizza!, Wiener traces design trends over the past four decades and profiles some of the world’s most prolific box designers and manufacturers. The result is a captivating overview of pizza culture and a new way to look at one of the world’s favorite foods.
From the Hardcover edition.