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Als Professor hat er die Entwicklung neuer Medien von Anfang an in den USA und in Kanada mitgestaltet. Er hatte 20 Jahre an internationalen Universitäten Lehrstühle zum Thema Medien inne, wie z.B. in den USA (Stanford University, Clarmont McKenna College), Kanada (University of Lethbridge), Dänemark (Aalborg Universität), Deutschland (Universität der Bundeswehr) und Australien (Melbourne Business School).
- Offers guidance on the use of social media and measuring the success of social media in a business environment
- Provides practical information on what social media can do for business and how it can be used
- Aimed at those who use social media in their workplace
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.
This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Defend your system against the real threat of computer viruses with help from this comprehensive resource. Up-do-date and informative, this book presents a full-scale analysis on computer virus protection. Through use of case studies depicting actual virus infestations, this guide provides both the technical knowledge and practical solutions necessary to guard against the increasing threat of virus attacks.
The Internet as a Diverse Community provides readers with a framework for analyzing and selecting between many different Internet choices. It explores issues from a social-impact perspective, using examples from a variety of contexts and firms around the world. The work also offers a wealth of new social theory on such topics as moral and ethical issues and the opportunities, choices, and challenges the Internet offers for consumers, investors, managers, and public policy decision makers. It examines the current and future challenges that computer-mediated technologies present, and sets forth new theoretical perspectives on such areas as multimedia and the profit-maximizing firm; the Internet and the private user; managing multimedia productively; and the social and moral costs of various Internet options and choices. Taken as a whole, this resource provides valuable insights on the Internet and is essential reading for business, telecommunication, public policy, and technology decision makers around the globe.
This book presents a discussion among eminent researchers, practitioners, and consultants of the new field of "Impact Analysis." They address three central issues:
*the practical ways in which scholars can better ensure that their work has an important influence on practice;
*the pros and cons in forging a closer connection between research, consulting, and practice; and
*how, despite potential drawbacks, a closer relationship between research and practice can be mutually beneficial.
In addition to practical advice, the participants offer predictions that will be of interest to applied researchers in this field and business-oriented professionals.